Amazon on Thursday announced that it is now adding Hindi as new language support for Alexa on Fire TV. The experience includes Hindi interactions for Alexa on Fire TV, local knowledge, information, hundreds of skills and more in Hindi. Customers who choose Hindi as their device language will also see Fire TV rows and menus in Hindi. Also Read - Amazon cancels its Lord of the Rings MMO game: Here's what went wrong
“Customers can switch to Hindi through their Alexa Voice Remote by navigating to the Fire TV language settings by clicking Settings, Device Options and then Device Language. New Fire TV customers can select Hindi while setting up their device right out of the box,” the company said in a statement. Also Read - Samsung Galaxy M42 5G India launch on April 28: Specs, Amazon availability, expected price
At launch, customers can explore Alexa in Hindi for music, knowledge, personality, smart home, timers and alarms, weather, news, local search, hundreds of skills, and more. In addition, Amazon is also expanding Alexa Routines by making it available on Fire TV devices in India. Alexa Routines is an Alexa feature designed to make customers’ day-to-day lives easier by bundling Alexa and smart home features together seamlessly. Also Read - Amazon Echo Buds (2nd Gen) with improved ANC launched at a fairly cheap price
Using the Alexa app, customers can set up Routines selecting actions such as powering their TV on or off, opening a specific app, playing specific content, and pausing or resuming content, in addition to other actions on their Alexa-enabled and smart home devices, such as turning on the light or changing the AC temperature.
Amazon last month introduced the ‘Live TV’ feature for Fire TV devices in India, making it easier for customers to discover live channels from their favourite content providers.
Meanwhile, Amazon will be bringing Netflix to Echo Show later this year. The first Amazon Echo Show with display launched in 2017, but it never supported Netflix. Before this, the Echo Show only supported Hulu and Amazon’s own Prime Video service. The company didn’t position the Echo Show as a streaming device, which probably explains its apprehension to bring Netflix for the device. But with competition becoming fiercer, Amazon and Netflix have decided to get into a service partnership.
Written with agency inputs