Disney+ Hotstar, the rebranded streaming service has approximately 8 million paid subscribers. Globally, Disney announced that the company has now surpassed 50 million paid subscribers. The announcement comes after the expansion of Disney+ to markets like India and eight other Western European countries. Disney+ Hotstar became officially available to Indian customers from April 3. To recall, Disney+ confirmed that it had amassed 26.5 million subscribers during the first quarter of 2020 in February. Also Read - Angrezi Medium releases on Disney Plus Hotstar VIP : Irfan Khan is Back
As of February 14, 2020, Disney+ was estimated to have 28.6 million paid subscribers. The new numbers indicate that Disney+ added 21.4 million subscribers in just over two months. Disney+ first became available in the markets like the US, Netherlands and Canada. It has since expanded to more markets like India, UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland. It is also available for streaming in markets like Puerto Rico, Isle of Man and Channel Islands. Also Read - Disney+ Hotstar gets 5.1 surround sound support
Disney+ Hotstar is growing in India
“We’re truly humbled that Disney+ is resonating with millions around the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year,” said Kevin Mayer, Chairman of Walt Disney Direct-to-Consumer & International. “Great storytelling inspires and uplifts, and we are in the fortunate position of being able to deliver a vast array of great entertainment rooted in joy and optimism on Disney+,” Mayer was quoted by The Streamable. Also Read - Xiaomi launches PatchWall 3.0 with DisneyPlus Hotstar content for Mi TV users
According to The Streamable, 20 percent of Disney+’s 26.5 million initial subscribers came as a result of the partnership with Verizon. The service saw 50 percent of the users coming directly via Disney+ website. The rest came through partnerships with companies like Apple and Roku. Disney+ is still a considerably smaller streaming service when compared to other streaming video-on-demand platforms.
Netflix, the leader in the segment, announced that it has reached 167 million global subscribers in January. The company said it surpassed 100 million subscribers internationally for the first time. It has 61 million subscribers in the United States but growth is coming from international markets. Amazon reportedly has over 100 million prime members, according to Reuters. However, the e-commerce giant does not give out official numbers. With Disney+ Hotstar numbers, Disney is showing where its next set of users could from in the coming months.