comscore Gaana launches TikTok-like short video platform 'HotShots': How to use
News

Gaana launches TikTok-like short video platform 'HotShots': How to use

The popular music streaming app lets users create short videos within the main app, using its in-house music catalogue.

  • Published: July 8, 2020 1:38 PM IST
Gaana-tiktok-app-HotShots

Gaana is the latest Indian platform to try its luck in the short video platform. We have come across troves of TikTok clones launch in the market ever since the popular platform was banned in the country. But Gaana’s entry into this competitive space with HotShots feels like a move that has borne out of the trends. Also Read - Instagram Reels launched in India to fill the void left by TikTok ban

The platform claims to have over 150 million users on its streaming network. And it believes pivoting to the short video space is a no-brainer. “Leaving no stone unturned to capture the China-sized hole that TikTok has left behind,” Gaana said. HotShots over the bottom of the app and you will see the HotShots icon. Also Read - Roposo gains 22 million users in 2 days after TikTok ban; Mitron, Chingari also see rise in downloads

How Gaana HotShots works

Click on the feature and you will come across a familiar looking interface. You will notice short videos of creators playing with music in the background. Unlike TikTok, Gaana has a library of music tracks on the platform. Creators can use music from its catalogue to make their content. Also Read - Resso takes on JioSaavn, Gaana, Spotify and Apple Music with social connect

The profile of the creators follows a TikTok-like design, and people can like or share the videos they want to with a single tap. Brands have realised the potential of the short video market, opened up to them by TikTok. And with the China-based app now being scrutinised for various reasons, there are quite a few local apps looking to take advantage of its absence.

Watch Video: Best Budget Smart TV’s to buy in India

TikTok had 200 million users in India. All these users were left with no platform to post or consume content. This lack of options led to alternate short video-making apps becoming popular in the country. One of the alternatives, Roposo, which has existed since 2014, saw its user-base jump up by 22 million in just two days after the app was taken down. You also have apps like Chingari coming to the core. And Instagram finally bringing its Reels feature to India.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: July 8, 2020 1:38 PM IST



new arrivals in india

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers