comscore Snapchat Camera Kit announced, will power camera in other apps
News

Snapchat announces Camera Kit, will power camera and AR experiences in other apps

Snapchat has built one of the most AR camera platform in the world. With Camera Kit, it wants other developers to tap into its work and integrate into their apps.

Snap Camera Kit Squad Demo Main

Snapchat has finally announced Camera Kit as an expansion to Snap Kit announced in 2018. Snap opened its platform for third party developers with the launch of Snap Kit on June 14, 2018. Now, as we inch closer to two years of its introduction, Snap is announcing Camera Kit. Snap Kit debuted with four core pieces of functionality as a way to appeal to different apps. These four cores were Creative Kit, Login Kit, Bitmoji Kit and Story Kit. The ephemeral messaging platform added a fifth element in the form of Ad Kit. At Snap Partner Summit today, we are looking at the sixth addition – Camera Kit. Also Read - Snapchat gets new Action Bar, Topics and Story Replies at Partner Summit 2020

Camera is the most important ingredient in Snapchat’s ephemeral messaging cuisine. Even before the launch of Snap Kit, it was rumored that Snap will open its camera API to developers. Now, after a long wait of two years, Snapchat’s brilliant camera can be integrated by developers into their own app. Like Snap Kit, the Camera Kit also ensures privacy of Snapchatters is not affected in any way. Ben Schwerin explains that developers are only getting access to Snapchat‘s Lenses when they integrate Camera Kit with their own apps. Also Read - Instagram may soon introduce Snapchat-like disappearing text messages

Snapchat Camera Kit: What is it?

Snap also revealed that more than 800 apps have integrated with Snap Kit since 2018 and nearly 150 million Snapchatters are engaging with these integrations every month. With Camera Kit, the company is opening the doors to eight years of work to any developer. While Creative Kit, Login Kit and Bitmoji Kit have their appeal, Camera Kit could become the most important tool in Snap Kit’s arsenal as it aims to attract developers around the world. For a developer, the immediate benefit would be that they can leverage all the lenses built using Lens Studio and bring them to their app. Also Read - Snapchat introduces two new AR lenses that turn floor into lava or water

They also get access to Snapchat’s AR capabilities, which is second to none. Lastly, these developers can enrich camera experiences on their own apps using tools built by Snap. “Snap is the largest platform for AR creation in the world,” the company said during the keynote. Schwerin told me that the company has been working on opening its camera capabilities to third party developers for some time now. However, it found that the Lens Studio was not mature enough for new possibilities on top of other applications.

With Lens Studio 3.0, he says the company finally has a tool that can be leveraged by any developer out there. Camera Kit’s backbone is Lens Studio, which is now used by over 10 million artists and developers around the world. Schwerin further added that Camera Kit will appeal to startups and young developers since “young people communicate visually”. With Camera Kit, these developers will be able to get a platform ready without huge investment or deploying resources.

Launch Partners

The Camera Kit announcement today looks like Snap scratching the surface as to what is possible with its camera APIs in the hands of third party developers. Its launch partners include MLB Ballpark app, Nike, Squad and Triller. The company spokesperson told BGR India that it is looking to expand the platform to more developers. It is also looking to appeal to Indian developers doing creative work in the world of imaging and augmented reality.

Back in 2018, Myntra decided to bring Augmented Reality to its application using Apple‘s ARKit. On iOS, the app made it easier to find the right shoe size. Called Shoe size finder, the feature used a camera to project an outline of a foot where you could place yours and find the right shoe size. With Camera Kit, the same feature could be elevated to a place where consumers can actually try the shoe and understand fit and not just their shoe size.

“E-commerce and product try on will be the biggest market opportunity,” Ben Schwerin told me. Cameras are believed to be the most powerful tools available at our disposal right now. These cameras can be used to build augmented reality applications and experiences. Snap says 175 million Snapchatters engage with the lens ecosystem and some do it 30 times daily. For years, Augmented Reality has stayed restricted to Snapchat and with Camera Kit, AR could find a new avenue and thus become an even more exponential product.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: June 11, 2020 11:16 PM IST
  • Updated Date: June 12, 2020 12:01 AM IST



new arrivals in india

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers