Social media giant Facebook has just announced its plans for adding Instant games to it’s Lite app and gaming groups. The company also added that it plans to add new monetization options including support for advertisements and IAP (In-app purchases). For people who may not know about Instant games, these are relatively simple games that have been made in HTML5 so that users can directly visit and play them without any need for downloads, or installs. Facebook added that it’s Instant Games platform has seen a steady growth with an increase of about 13 percent in sessions played from the month of June till August
To provide a scope of the Instant Games platform, the company added that about 1.7 billion gaming sessions were played last month. Though this figure includes games present both on their mobile devices or desktops. The reason Facebook wants to add more features to the platform is that it is one of the most active and engaging community on the platform. The announcement added that about 90 million gamers engage in about 2,70,000 gaming-related groups.
Instant Games in gaming groups
The company wants to take leverage of the community by giving players an option to start gaming from their groups. The company stated that it is rolling out this feature to some groups before rolling it out to all the gaming groups.
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It also added that it may also give Instant Games in groups as an “opt-in” feature for groups from other categories.
Instant Games in Facebook Lite
The company also added that it will add the ‘Instant Games‘ as a “permanent entry point in the ‘More’ menu” that is adjacent to the News Feed so that its users can easily discover the games. Facebook is also working on improving the thread experience for it’s Lite users.
As previously mentioned, the company will put advertisements in the Instant Games in the app for Android and iOS along with IAP in games that are meant for Android and the web.
In addition to this, the company is also working on Instant Games for the Messenger with improvements in the discovery of the games.