Holi celebrations are a time to get together but many still won’t be able to join their family or loved ones to play Holi. Few Indian companies have pushed Metaverse as a solution to that problem. While many big tech companies based outside India have been using the platform for launch events and more, it is the first time when an Indian festival is being catered to in the Metaverse. Also Read - Instagram to begin testing NFTs this week in the US: All you need to know
CoinSwitch is the Fintech partner of Yug Metaverse for the Holi 2022 celebration. The companies, in a joint statement, claimed that this is World’s first Metaverse Holi. Also Read - Facebook founder Mark Zuckerberg discusses 'collaboration' with Italy PM Draghi
“Holi is a celebration of colour, friendship, and love. CoinSwitch is delighted to partner with Yug to bring this joyous Indian tradition to the Metaverse. At CoinSwitch, customer experience is at the heart of everything we do. We want to play an active role in shaping how Indians interact with future technologies. Metaverse Holi is a perfect blend of our rich tradition and technological prowess,” said Ashish Singhal, Founder and CEO, CoinSwitch. Also Read - Spotify announces to bring a music-themed virtual island on Roblox called Spotify Island
“Since always we have seen western festivals being celebrated on games and metaverses, and we wished that festivals like Holi which is a festival of colour should also be celebrated. So we have created World’s first Holi experience in Metaverse for people to enjoy. Here people can come and play Holi with friends and enjoy DJ and dance. We believe that with digital Holi, people can have a good experience. We have worked to make it a safe environment to enjoy,” said Utkarsh Shukla, Founder, and CEO, YUG Metaverse.
How to Play Holi in Metaverse
The user can download the Yug Metaverse app on Google Play Store or Apple App Store. They will then have to create an account on the app. From there on you can create your own Avatar. The metaverse has a total of three venues at the time of writing this article. One of the three venues is Holi. Once you select the Holi 2022 venue, you’ll be taken to a download page to get the files ready. You should be in the metaverse playing Holi once that is complete.
Note: The app is in Alpha testing phase, it may not be the smoothest experience.