comscore BGR Talks Episode 1: ZEE5 CEO, Tarun Katial | BGR India
News

BGR Talks: ZEE5 CEO Tarun Katial speaks of managing an OTT platform in the times of Covid-19

Tarun Katial who is the CEO of ZEE5 speaks about managing an OTT platform in the times of Covid-19 on the inaugral edition of BGR Talks.

BGR Talks Tarun Katial ZEE5 Interview

There’s a new series taking shape on BGR India and it is named BGR Talks. As part of the series, we will conduct interviews with top industry stakeholders, CEOs, founders, and more. To kick things off, we spoke with Tarun Katial, the CEO of ZEE5 in the inaugural edition of the series. Katial started off his career with advertising at agencies like Saatchi & Saatchi, Enterprise Nexus Lowe, and Ogilvy & Mather. He moved on to Star TV followed by Sony Pictures and currently he is the CEO of ZEE5 and has been so for the past 3 years. While he has many achievements under his belt, some of the more prominent ones include India Today 30 on 30, Media Gold at Cannes, and NewsCorp Achiever for Asia. Also Read - Poco India GM C Manmohan talks about M2 Pro, F2, Elon Musk, and more

Tarun shared details about his journey and perseverance that led to him creating channels like Big Magic (part of Reliance Broadcast Network Ltd.) and Ganga. He saw the creation of extremely popular shows like KBC, Khul Ja Sim Sim, Indian Idol, and Fear Fact. He even brought ZEE5 into the equation as not just one of the biggest OTT platforms of India, but the biggest in the vernacular space. Also Read - BGR Talks: CEO, Digital Publishing at Zee Group, Rohit Chadda on Zee's success and future plans

Watch: BGR Talks: Tarun Katial

Impact of COVID on ZEE5, and more

The present situation with the COVID pandemic has affected all walks of life and especially that of the OTT. Tarun addressed this and said, that the situation has affected all things digital and has accelerated the adoption of such technologies. Digital video benefited from this acceleration of the acceptance of the digital. ZEE5 had planned 80 originals this fiscal and there has been no change to that schedule, thanks to the dedicated teams and partners. Also Read - BGR Talks: Dolby Senior Regional Director, Ashim Mathur elaborates on Dolby and evolving technologies

The lockdown saw an increase in the number of ZEE5 premium users. And they have started consuming all kinds of content on different devices. Even direct to digital movies have become a reality and have seen acceptance. Tarun also shared details about different digital devices that have gained popularity in this new environment. He also said that the growth of viewership on smart TVs has been quite significant. Of course, this is courtesy to ZEE5’s collaboration with Sony, Samsung, LG, Xiaomi, Apple TV, Amazon Fire Stick, and even Android.

Tarun also believes that AI and big data show the most promise in the future. In fact, these technologies are already in use at ZEE5 in terms of Marketing, Service, rationalization, recommendation, and consumer cloud. These are essential in advertisement targeting and customer service which are core to the business. These technologies help solve and address issues quickly.

As for gamification of the OTT platform, ZEE5 is planning a virtual league called the ZEE Super Family league. These will include the characters from the different soaps which the user can collect to form their teams. He also addressed the evolution of daily soaps has involved themes, and user empowerment as well. These resonate with the new mindset of the people now. There has been an increase in the number of male-oriented soaps from genres they like crime and thrillers.

Some of the lighter questions included how people react to him when they know that he was behind some of the most interesting shows in the industry. And people apparently take and interest in the kind of interaction he’s had with the stars in these shows. Tarun got personal and even said that he prefers watching TV shows on his own smart TV as the preferred platform.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: June 8, 2020 7:11 PM IST
  • Updated Date: June 10, 2020 7:43 PM IST



new arrivals in india

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers