comscore 10 announcements from the Apple iPhone 7, iPhone 7 Plus launch event that you may have missed
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10 announcements from the Apple iPhone 7, iPhone 7 Plus launch event that you may have missed

Apple yesterday made some big announcements that the world is still talking about. While the iPhone 7 and iPhone 7 Plus were in the limelight, there were some other important things that the tech giant announced, which you may have missed. In case you haven’t caught up with all the announcements, here’s your guide.

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Apple yesterday held a big event at the the Bill Graham Civic Auditorium in San Francisco, where it made some important announcements for the year and launched its flagship devices, the iPhone 7 and iPhone 7 Plus. While the star of the show were the two smartphones, Apple also showcased an improved ‘Watch Series 2’ smartwatch and launched a new pair of wireless earphones, called AirPods. Along with routine product launches, Apple made a giant stride towards the future by removing 3.5mm audio jack from its smartphones in favor of the lightning port. The “courageous” move (pun intended) has already got the world talking, debating and pondering. And then there were some fun announcements too, like Nintendo is launching an iOS-exclusive Mario game, called Super Mario Run. Niantic is going to launch the insanely popular AR-based game, Pokémon GO, for the Apple Watch. Also Read - Apple Arcade brings MasterChef: Let’s Cook, “Ad-free” Super Stickman Golf 3 and more

Although Apple discussed most of these announcements in good details, there were many things that the company briefly touched upon. Even if you watched the entire show, the excitement for the new iPhones was so high that you must have missed on some of the minor yet important details announced by Apple. And so, here are the 10 important announcements that Apple made at the event last night, which you may have missed. Also Read - Flipkart Big Saving Days sale begins for Plus members: Check out top deals on smartphones

apple-iphone-6-stock-image Also Read - iPhone 11 selling with more than Rs 8,000 discount in India, but for a limited period

iPhone 6 and iPhone 6s 16GB, 64GB variants discontinued
Apple made the 32GB model of the iPhone 7 and iPhone 7 Plus as the base variant. The other two variants come with 128GB and 256GB storage. This means there are no 16GB and 64GB models for the iPhone 7. Apple also announced an upgraded storage option for the iPhone 6, iPhone 6 Plus, iPhone 6s and iPhone 6s Plus. They have dropped the 16GB and 64GB variants, and these smartphones will now be available in 32GB and 128GB models.

iPad Pro price drop
Apple surprisingly announced a price drop for the iPad Pro as well. Apple slashed the price of both the 12.9-inch and 9.7-inch models of the iPad Pro by up to $100 (Rs 6,600) approximately.

New iPad storage options
Similar to the storage upgrade to the previous iPhones, Apple also announced an upgrade in storage option for some models of the iPad. The 9.7-inch and the 12.9-inch iPad Pro will now be available in 128GB and 256GB of storage options. The iPad Air 2 and the iPad mini 4 have also been upgraded to 32GB and 128GB.

Apple Watch upgraded to Watch Series 1
In the entire labyrinth of announcements of the Watch Series 2, and the Watch Series 2 Nike Plus version, you may have missed that Apple is now upgrading its original smartwatch and it now calling it the Watch Series 1. The upgraded version of the Apple Watch will feature the same dual-core processor that the Apple Watch Series 2 smartwatch is equipped with, however, it will be priced lower at $269.

Apple discontinues Watch Edition
Apple didn’t spell it out in these many words but the unveiling of the Watch Series 2 signalled the end of the high-end 18-karat Gold and Rose Gold Apple Watch Edition. Instead of that, Apple launched the new glossy white Ceramic Apple Watch. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.

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Siri on AirPods
If you too were busy cribbing about the eliminated headphone jack on the new iPhones, and how the new pair of wireless earphones by Apple are too expensive and ‘easy to lose’, you probably missed out in this really interesting feature that the AirPods have. So the wireless earphones have no physical button on them, but lets you double tap on either of the plugs to activate Siri. Moreover, to check the battery of the AirPods, hold the AirPods next to your iPhone or simply ask Siri “How’s the battery on my AirPods?” You can also give commands like “call my brother”, “play my workout playlist”, “turn up the volume” and even navigate by commands like “how do I get to the zoo?”

iPhone 7 camera uses machine learning
Unveiling the camera on the new iPhone 7, Apple’s keynote speaker Phil Schiller called it a “supercomputer for photos”. Schiller said, “This is really really big in terms of image quality. But behind it all is the brains of the camera, the image signal processor. The first thing it does is read the scene and uses machine learning to look for objects and people and bodies within it.” Using machine learning, the iPhone 7 camera is able to automatically set exposure, focus, wide color, tone mapping, noise reduction, and combines multiple images.

App Store is growing faster than you know
At the event, Tim Cook dropped one of the largest stats about the App Store. Since its inception, the App Store has now seen over 140 billion downloads. Cook also shared that over the most recent quarter, the App Store managed to generate over twice the global revenue of its nearest competitor, which would be the Google Play Store. Also, App Store now hosts over 500,000 games.

10 announcements from the Apple iPhone 7, iPhone 7 Plus launch event that you may have missed

Carpool Karaoke and Apple
Apple CEO Tim Cook opened last night’s event in style. Before he entered the auditorium, Cook ran a jam with the Carpool Karaoke host James Corden and singer William Pharrel. They grooved to a song of the music band One Republic, and asked Siri what it really thought about Tim Cook. At the end of the Carpool ride, Corden pumped up Cook for the event, and sent him off on the venue. And that’s where Tim Cook announced that Apple has teamed up with Corden and Carpool Karaoke to premiere new episodes on Apple Music.

Apple Music’s popularity
Talking about Apple Music, Tim Cook also proudly shared a few numbers to emphasize on success of the music app. Cook announced that app now has over 17 million paid subscribers. Also, this year Apple Music has offered 70 exclusive albums with its users, and a total of over 30 million songs overall.

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  • Published Date: September 8, 2016 4:45 PM IST
  • Updated Date: September 8, 2016 5:06 PM IST


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