Amazon India’s in-house brand 10.or (pronounced Tenor) launched its latest smartphone, the 10.or D2, last week. The phone is priced from Rs 6,999, and is a budget device meant to take on the entry-level segment, currently dominated by the Xiaomi Redmi 5A. The 10.or D2 goes on sale today on Amazon India from 12:00PM, priced at Rs 6,999 for the variant with 2GB of RAM and 16GB of storage, while the 3GB RAM/32GB storage option is priced at Rs 7,999.
There are a bunch of launch offers for the phone as well. Buyers using Punjab National Bank or IndusInd bank credit cards will get an additional 10 percent instant discount on the phone, Reliance Jio users get Rs 2,200 cash back in the form of recharge vouchers, Kindle users get 95 percent discount on e-books (up to Rs 200), and no-cost EMI is available on all major credit cards and Bajaj Finserv EMI card.
Buyers will get an additional exchange bonus of Rs 1,000 (only today), which will drop to Rs 500 from August 28, when buying on exchange. And finally, Amazon Prime members are entitled to an additional one year of warranty when buying the 10.or D2. The phone is being sold exclusively on Amazon India, being an in-house brand of the company.
10.or D2 specifications, features
The 10.or D2 is powered by the Qualcomm Snapdragon 425 SoC, and runs Android 8.1 Oreo out-of-the-box. The UI is a near-stock Android interface, but with some additions in the form of Amazon apps such as Alexa, Kindle, Amazon Prime Music, Amazon Prime Video, and Amazon Shopping. Other apps also exist to control the radio and sound recorder, both useful features designed for the target audience.
As mentioned, you get either 2GB or 3GB of RAM, and 16GB or 32GB of storage. Storage is expandable through a dedicated slot, and the phone also has specific slots for two SIM cards. You get 4G connectivity on both SIM slots, although only one 4G connection can be active at any time. Interestingly, the phone has two microphones with noise cancellation built-in to improve audio on calls, a feature meant specifically for India.
Watch: Xiaomi Redmi 5A First Look
The phone features a 3,200mAh battery, and comes with a 5W charger included. At the back is a 13-megapixel camera, and the front has a 5-megapixel camera. The phone does not have a fingerprint sensor or face unlock. A key feature of the phone is the screen, with the 10.or D2 sporting a 5.45-inch HD+ resolution 18:9 aspect ratio LTPS screen.