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10 reasons why Apple rejects apps from the App Store

Apple has released an update centered on providing feedback and support for the average consumer and developer. The tech giant gave a detailed explanation to all the developers on the reasons why thei

Apple app rejections chart

Apple has released an update centered on providing feedback and support for the average consumer and developer. The tech giant gave a detailed explanation to all the developers on the reasons why their apps are rejected and are not published on the app store. Crashes, bugs, broken links and incomplete information are some of the reasons listed by Apple. Here’s a list of all the reasons why your app might not fit the bill: Also Read - TikTok will stop monitoring everything you type after iOS 14; offers a clarification

1. App is not bug-free and crashes often
Apple suggests developers only submit their app for review when it is complete and ready to be published. It recommends to thoroughly test the app on various devices and fix all bugs before submitting. Also Read - WhatsApp Animated Stickers come to latest beta for iOS and Android

2. Broken links are not accepted
All links in the submitted app must be functional. A link to user support with up-to-date contact information is required for all apps. If offering auto-renewable, free subscriptions or your app is in the Kids Category, the link to privacy policy must also be provided. Also Read - WhatsApp goes down in India for many users, 'last seen' issues spotted by users

3. Did not comply with terms in the Developer Program License Agreement
As a developer, you are bound by the terms of the Program License Agreement (PLA)between you and Apple. If your app fails to meet any of the terms, the app is rejected. You can read the agreement here.

4. Detailed necessary information is not provided
Apple expects you to provide all the details needed to review the app in the App Review Information section of iTunes Connect. If some features require signing in, provide a valid demo account username and password. If there are special configurations to set, include the specifics. If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware. Apple also asserts the need for your complete contact information. The app description and screenshots should also clearly and accurately convey the app’s functionality.

5. Beta, demo, trial, or test versions will be rejected
Apple asks all the developers and app uploaders to finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved.

6. App is not what it describes to be and is fooling the user
The app must perform as advertised and should not give users the impression the app is something it is not. If the app appears to promise certain features and functionalities, it needs to deliver.

7. UI is not user-friendly
Apple places a high value on clean, refined, and user-friendly interfaces. The UI must meet their design guide requirements do’s and dont’s. Apple has provided guidelines for the same here.

8. Misleading ad information
When submitting the app for review, Apple asks whether the app uses Advertising Identifier (IDFA) to serve advertisements. If the app uses IDFA, then it should have ad functionality and display ads properly. Apple advices to test the app on an iOS device before submission. Similarly, if the app does not use IDFA, but it does, it will be considered invalid and obviously be rejected.

9. If app do not match Apple’s standard of quality and content
The app should be engaging, useful, and should match Apple quality. Websites served in an iOS app, web content that is not formatted for iOS, and limited web interactions do not make a quality app, according to Apple.
10. If it’s not unique and is low on functionality
If the app doesn’t offer much functionality or content, or only applies to a small niche market, it may not be approved. Apple advises the developer to review the apps available on the App Store in your category to see what’s missing and build an app to bridge the gap.

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  • Published Date: September 2, 2014 1:16 PM IST



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