In a classic case that proves the creative power of boredom, 15-year-old Ben Pasternak designed a game during his science class in school, that is now making waves on the Apple Store. Six weeks after its launch, his iPhone game ‘Impossible Rush’ has reached 300,000 downloads and has become a big hit in Australia and overseas, The Sydney Morning Herald reports. Also Read - Apple starts rejecting apps using device fingerprinting to track users
‘Impossible Rush’ is a simple game that Ben created out of boredom. It requires the player to simply tap a four-colored cube to match the colors of balls that fall from top. These balls keep falling faster and faster as the game proceeds increasing the difficulty level. Ben is obviously elated over the success, and attributes friend Carlos Fajardo for his marketing techniques. “To make a successful app you have three factors – design, functionality and marketing. Most people can nail the functionality and design, but don’t think of the marketing at all. And I think that the reason my app was very successful was due to the marketing,” he said in the report.
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Ben is also working on another app called One, that is scheduled to be launched by the year’s end. The app aims to put a user’s Facebook, Twitter and Instagram feeds all in one place. Ben also reviews Apple products on his own YouTube channel and also was the first customer in the world to buy the iPad Air. Also Read - Apple has removed these apps from China App Store for policy violations
Ben’s game has put behind popular apps like Vine, Twitter and Gmail to be at number seven in Sweden, 16 in the US and 18 in Australia with respect to downloads.