OnePlus made its debut in the Indian smartphone market yesterday by launching the One. The flagship device will be available on Amazon India, and in a chat with BGR India, Carl Pei, Director of OnePlus Global, said that the company has shipped 20,000 units of the smartphone in the first batch. Also Read - Waiting for OnePlus 9T or OnePlus 9T Pro? You will be disappointedAlso Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000
While it is a decent number of smartphones that have been shipped in the first batch, Pei also revealed that more than 200,000 users had signed up for an invite. He further revealed that they have already shipped the second batch of devices, though he stopped short of revealing how many units was part of the forthcoming batch. Also Read - OnePlus Nord 2 first sale via Amazon India today: See price, offers and more
As we have reported before, the OnePlus One will be available on Amazon India via an invite system. When quizzed about how they came up with this model, Pei blamed it on the lack of inventory.
When we launched, we never knew that so many people will be interested in it and the main issue with us is the lead time, Pei said. For the display, it is around three months from the day we order it from our supplier to getting it three months later, and then we need another two weeks for manufacturing and delivery.
So on launch day it took us three months to fulfill that demand because of the lead time, and it is also the main reason why people have been a bit annoyed. So [in essence] the main reason for the invite model is the lack of inventory, Pei added.
The company has however learnt from its past and is aggressively scaling its operations in India. In addition to shipping 20,000 units, India is also the only market to have a local team, and the company has tied up with HCL to offer after-sales service. Going forward, India will also be one of the first markets to get the OnePlus Two, and the company also plans on launching an India-specific smartphone towards the end of next year.
To recap, OnePlus launched the One in India, priced at Rs 21,999. The flagship killer features a 5.5-inch 1080p display, 2.5GHz Snapdragon 801 quad-core processor, 3GB of RAM, and 64GB internal storage. Also included are 13-megapixel rear camera, 5-megapixel front-facing camera, and a 3,100mAh battery. On the software front, the smartphone runs on the CyanogenMod ROM CM11s with several customized features.
The company however has had to deal with a difficult scenario with Cyanogen inking a deal with Micromax to exclusively license its software to the forthcoming YU series of smartphones. In other words, the move essentially takes the rights from OnePlus to sell CyanogenMod-powered handsets in India. The company has however assured buyers of its commitment and also revealed plans to release its own customized Android build in February next year.