Lured by heavy online discounts and easy home delivery of almost any product at the click of a button, shopping for Indians would never be the same again after 2014. Also Read - Amazon Great Freedom Festival sale to kick off on August 5: Deals, discounts and offers
What was limited to books, gadgets and few accessories in the earlier years, now expanded to include apparel, kitchen items, consumer durables, high-end jewellery, furniture, or any other product you can think of buying over the internet. The big breakthrough in e-commerce came in October when the big three of Flipkart, Amazon and Snapdeal went into an overdrive to win customers and offered pre-Diwali sales with eye-popping discounts. Also Read - Infinix Smart 5A launched in India with a competitive introductory price: Details here
Gadgets like smartphones, tablets, laptops, computer peripherals, consumer electronics, etc were sold way below their market price. Flipkart claimed to have sold goods worth 100 million $(over Rs 600 crore) within 10 hours of its ‘Big Billion Day’ on October 6 but disrungtled bargain hunters complained of technical glitches and cheating. Also Read - Massive discount on Samsung Galaxy F12: Budget Samsung phone now under Rs 10,000
Snapdeal also pegged its sales figure to a similar amount while Amazon didn’t disclose figures. In the past many used to research online about products and then buy it from a shop. Now the trend reversed as people walked into shopping malls to try which colour and size of clothes or shoes suit them best and then went home to get a good deal online. Consumers even in smaller cities joined the bandwagon as standalone shops noticed drop in sales.
To retain his customer base, a computer hardware seller in the small Howrah town of West Bengal put up this board outside his shop: “Why buy online? We will offer you a lower price”.