comscore 2018 Asian Games: Google's specialized search results will help you keep track of the games
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2018 Asian Games: Google's specialized search results will help you keep track of the games

Google is implementing specialized search results to follow what's happening at the 2018 Asian Games, and closely track their country's progress.

  • Published: August 16, 2018 10:44 AM IST
google asian games

The 2018 Asian Games are set to kick off on August 18, and will run till September 2, with the Indonesian cities of Jakarta and Palembang playing host to the event this time around. And as the various Asian countries will be participating in the athletics and mixed sports event, users around Asia will be looking to keep up with the action as well. In anticipation of the increased search traffic, Google has announced that Google Search will have specialized results for the 2018 Asian Games, along with other integrations with Google services. Also Read - Google Workspace now available for everyone, including free Google account owners

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The biggest implementation here is in the search results, where users will find up-to-date information, news and medal tallies, including the latest results, properly sorted and placed for easy viewing. Users will also be able to access videos where they can catch up on the events from the Asian Games. Apart from that, if you happen to be traveling to Indonesia for the Asian Games, Google Maps will also have special systems in place to suggest the right routes keeping the increased traffic and timings in mind. Also Read - Android 12 beta 2 rolling out: New privacy features, tweaked design and more

Additionally, the Google Play Store will also have a curated collection of apps specially for the Asian Games. The approach is similar to what Google has been doing for other major sporting events, including the recently concluded FIFA Football World Cup. During that event, Google had a similar specialized search widget for searches, including easy access to highlights videos, statistics, fixtures, and standings.

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The Asian Games have been the premier sporting event for Asia since the inception in 1951. The first edition of the Games was held in New Delhi, which also hosted the 1982 Games. The Asian Games take place every four years, with the next Games scheduled to be held in Hangzhou, China in 2022. Countries from all over the Asian continent, including India, are participating in the 2018 Asian Games.

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  • Published Date: August 16, 2018 10:44 AM IST



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