comscore 25% of smartphones in 2016 to feature iPhone's 3D Touch type display panel: IHS

25% of smartphones in 2016 to feature iPhone's 3D Touch type display panel: IHS


Apple s recently launched iPhone 6s and iPhone 6s Plus comes equipped with a new type of display technology called 3D Touch. In a nutshell, it s a pressure-sensitive display that can distinguish between a light touch, a regular touch and a deep press. While the feature has got mixed reviews among users and critics, research firm IHS believes that as many as 25 percent of the next year s smartphones will sport some sort of pressure-sensitive display. Also Read - Google, Meta, Apple, Spotify and more: Why tech companies are slowing down hiring

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According to the IHS report, shipments of Force Touch display module are set to rise 317 percent to 461 million units in 2016. The research firm also believes that the display modules won t be restricted to high-end smartphones, but will make way to mid-range smartphones as well. Also Read - iPhone 13 can be purchased at Rs 54,909 on Flipkart ahead of iPhone 14 launch: Check details

The production of on-cell and in-cell displays are set to increase over the next few year, which will also allow for thinner displays. These display panels will account for more than 40 percent this year and about 50 percent by 2018, says Calvin Hsieh, touch and user interface director at IHS.

As of now, the pressure-sensitive display is only used on a handful of devices, including the Apple Watch, the iPhone 6s and iPhone 6s Plus and Huawei Mate S. Samsung’s upcoming Galaxy S7 is also expected to feature a similar display. The working of 3D Touch (or Force Touch) is different from the one widely used on most phones. 3D Touch determines the strength of tap on the screen, whereas some basic displays calculate the amount of time the screen is pressed.

While Apple has set a benchmark with 3D Touch on smartphones and Force Touch on MacBooks, it will be interesting to see how other manufacturers implement this technology in their smartphones. That being said, 2016 seems promising as a lot of smartphones are expected to come equipped with improved hardware, better cameras and more.

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  • Published Date: December 21, 2015 12:43 PM IST

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