comscore 33% smartphone users in India run out of memory space every day: Western Digital | BGR India

33% smartphone users in India run out of memory space every day: Western Digital

According to a survey by Western Digital, smartphone users in India run out of storage space more often these days and the first thing they do to free up space is delete apps.


Just how many times does the annoying ‘storage full’ message pop on your smartphone? If your answer is almost daily, then you are not alone. Today we have smartphones available with on-board storage options of up to 256GB. Despite that a sizeable chunk of users use a smartphone with less than 16GB of storage in India. As a result, insufficient storage woes seem to be quite widespread.

According to Western Digital, ‘insufficient memory’ is one of the prime concerns of the smartphone users today. Based on a survey conducted with 1,458 smartphone users in India, it was found that 33 percent of smartphone users in the country run out of memory space every day. Today, smartphones have emerged as the primary device for content consumption, creation, and sharing. With over four waking hours spent on apps every day by 84 percent of smartphone users and apps being the prime source of storage consumption, it hints at the growing consumer demand for more storage space. The survey found that most smartphone users have over 10 apps on their smartphones out of which social media apps top the chart followed by music and utility apps.

But why exactly are smartphone users running out of space? As per the survey, videos account for most data consumption on a daily basis which is followed by photos and music. Now this also establishes the fact that social media networks like Facebook have been indeed progressing with their idea of turning the service into a more video-oriented platform. In India, smartphone users have a habit of downloading and storing content on their devices, essentially because streaming content live is still an expensive affair and given the spotty network connectivity, offline content makes more sense. ALSO READ: 9 easy tips to clear your Android’s internal storage

About 60 percent of the surveyed respondents share over 10MB of data on a daily basis out of which videos account for the maximum file size. Smartphones – a necessity for city travelers and a luxury for small-town users, brought the large-screen entertainment from TVs to their hands. If we look at the statistics closely, a large chunk of videos is being stored on the smartphones on a daily basis, highlighting the on-the-go catching up users do on daily television programs, music videos, or movies while commuting. Other than videos, users are also sharing maximum number of photos on a daily basis along with audio files.
Coming to sharing of content, the survey found that with smartphones essentially based on the use of internet, majority of consumers prefer to share content using the web. However, there still are some who believe in the good old way of sharing content via Bluetooth or data cable.

The survey results further highlight that the requirement for expandable internal storage in smartphones will increase in the coming years. This has been attributed to the rise in varied content formats such as full HD, 4K, and HDR. Given the fact that more smartphones now come with these technologies in-built, users not only capture content in these storage-consuming formats but also store and share.

With over 60 percent of smartphone users running out of storage every week, the first thing they do is delete apps. Deleting apps is the most convenient and popular way of freeing up space followed by data backup on external devices. This, the report argues, is because the consumers lack adequate knowledge about simple storage solutions like cloud services available to them. Despite Android being the most-widely used OS in India, a lot of Chinese device makers offer smartphones with limited on-board storage. Since these devices often come at an affordable price, users have to either compromise on their expandable storage plans or dual-SIM usage, thanks to the wide adoption of hybrid trays which either accommodate a second SIM or a memory card.

  • Published Date: November 10, 2016 3:15 PM IST