Last night, Facebook revealed its earnings for Q2, 2014. One of the takeaways from the report was the sheer number of users who log in to Facebook using only their mobiles. Also Read - TikTok most downloaded non-gaming app globally in MarchAlso Read - Fake 'Clubhouse for PC' app ads appear on Facebook: Here's why they don't need your attention
Earlier this year, the social giant crossed one billion monthly active users, and now it claims to have 399 million users who access Facebook only from their mobile devices. This is a 15 percent rise from Q1 when there were 341 million users accessing Facebook only via their mobile phones. Additionally, Facebook also revealed that a little over a billion users log in to their Facebook accounts both from their mobile devices as well as their computers. Facebook initiated a mobile first focus last year and the strategy seems to be bearing fruits. Also Read - Facebook's ad delivery system shows gender bias: Study
Facebook’s ad revenue rose 61 percent to $2.91 billion in the second quarter, generating a profit of $791 million, up from $333 million a year ago. In the first quarter this year, Facebook s ad revenues had touched $2.27 billion. About 62 percent of Facebook’s ad revenue now comes from advertising on mobile devices. Facebook s focus on mobiles has been clear this year, as it has launched apps like Paper Slingshot, and also separated Messenger from the core app.