comscore 46% Indians cheat on their partners by watching Netflix: Study
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46% Indians cheat on their partners by watching Netflix: Study

Shows like The Walking Dead, Breaking Bad, American Horror Story, House of Cards, Orange Is The New Black, Narcos, and Stranger Things were among the top temptations.

  • Published: February 14, 2017 9:00 AM IST
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If you think your partner is not watching Netflix shows in your absence, you are wrong. Forty-six percent Indian couple – second only to Hong Kong – cheat on their significant other by binging ahead to watch Netflix shows, a new survey has revealed. Surprisingly, 39 percent streaming couples in India even said watching 2-3 episodes ahead would be a reason for a breakup. Also Read - Best Netflix plan to watch June 2021 releases movies: Money Heist 5 and more

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Conducted by the online survey firm SurveyMonkey and involving 30,267 responses for on-demand streaming website Netflix, the report defines cheating as watching a TV show ahead of your significant other.

“In India where 79 percent couples believe that streaming is a way to spend time together, almost 60 percent of couples consider binging ahead as cheating and nearly half have even admitted to this ‘offence,'” the findings showed.

The Indian culture has a reserved place for humour. So unsurprisingly, 61 percent of the couples cheat on comedy shows – higher than the global average of 44 percent.

“A third or more of Indian respondents have watched ahead on every other genre polled, including documentaries, sci-fi, fantasy, drama and horror,” the study noted. ALSO READ: Valentine s Day: Here s a binge list for the singles on Netflix, Amazon Prime Video, Hotstar

Netflix cheating in India is not intentional as 78 percent of cheating is unplanned. It is the temptation that makes Indian couples fallible. Forty-three percent of Indians ‘cheat’ out of ‘fear of missing out’ (FOMO) so that they could keep up with conversations with friends and co-workers. Cheating on your partner even when you share a room requires special skills. Forty-two percent Indians said that when one partner falls asleep, they secretly watch Netflix shows.

But some relationship rules are bizarre. A quarter of Indians said that a partner who falls asleep deserves to be cheated on. Hong Kong has 59 percent of cheaters in Asia followed by 46 percent in India. Globally, the Netherlands has the most loyal viewers at 73 percent. ALSO READ: Netflix added record 7 million new subscribers globally in last quarter

BONUS VIDEO: Xiaomi Redmi Note 4 (Qualcomm Snapdragon 625) Review

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  • Published Date: February 14, 2017 9:00 AM IST



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