Following the now-traditional online festive sale, the e-retailers in India had a smacking week this month, with people binge shopping through the week for the things they need, the things they want, and the things they didn’t really need or want but were up on great deals. The e-commerce platforms had been touting strong growth numbers through the one week sale as they tried to best each other in a cut-throat online retail market. While Flipkart and Snapdeal began their Big Billion Days and Unbox Diwali sale, respectively, on October 2, Amazon’s Great Indian Festival sales started a day early on October 1 and went on till October 5.
But just how much sales can be called a binge week? Flipkart, Amazon India and Snapdeal circulated various numbers throughout the week to showcase the success of their shopping festival. And the numbers are eye popping! Figures below from this year’s festive sales show just how Indians went all out this time to get their hands on any and every deals.
Right from the first day of sales, Flipkart and Snapdeal had a rocketing week. They started with an overwhelming response on day one, where Flipkart claimed to have sold half a million products in less than an hour. Snapdeal, on the other hand, claimed to have received more than 180 orders per second at the time of the launch. Flipkart said that its first day sales were 10 times more than any given day, making it the highest ever in the history of the company. ALSO READ: Snapdeal claims highest ever single day sales on first day of its Unbox Diwali Sale
Flipkart said that within the electronics and gadget category, it sold more Apple Watches in 10 minutes than the total sale of Apple Watches online and offline in a month. TVs were flying off the shelves, with a number of large size (40-inch and above) LED TVs sold in six hours already higher than the total number of TVs sold during last year’s sale. Myntra, which is owned by Flipkart, also had a blockbuster sale on day one, clocking three times more revenue in the first hour compared to 2015 edition of Big Billion Days. Along with that, Amazon India also claims to have had a billion hits on its site within the 12 hours of the commencement of the sale.
Snapdeal too announced that more than 2 million users logged in during the first hour of its sale. The e-commerce platform claimed that the early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items. The sale had a kick start with nearly 700,000 concurrent users flocking to the site within the first five minutes. And this was all within the initial few hours of the sales. ALSO READ: Online Diwali sales: Flipkart sells half a million products in one hour, Snapdeal gets over 180 orders per second
Not too surprisingly, smartphones in particular were a huge hit during these sales. Snapdeal claims that just in the first eight hours of the sale, nearly one lakh mobile phones were purchased from its online market, which translates to nearly 200 phones sold per minute. Amazon India also says that its smartphone sales during the Great Indian Festival increased five times as compared to its daily run rate. Flipkart, on the other hand, claims that 100 phones were bought every minute during the first hour of the sale. While these e-commerce platforms made big money this week, the smartphone craze brought in an early Christmas for Xiaomi. Mi India recently announced that over half a million of its smartphones were purchased in less than three days between October 1 and October 3. ALSO READ: Online festival sales: Xiaomi sold over 500,000 smartphones on Flipkart, Amazon, Snapdeal and Tata Cliq
Xiaomi Redmi 3S, along with the Redmi 3S Prime were the top-selling smartphones on Flipkart during its Big Billion Days Sale. On the other hand, the Xiaomi Redmi Note 3 became the best-selling smartphone of Amazon’s Great Indian Festival sale. In fact, four of the top-six selling products within the electronics category on Amazon India were Xiaomi products — the Redmi Note 3 (Gold), the Redmi Note 3 (Grey), the Mi Band 2 and the 10,000mAh Mi Power Bank. ALSO READ: Snapdeal Unbox Diwali Sale: The tech behind coping up with 10X traffic
LeEco also released some figures, which claim that the company, sold a total of 200,000 SuperPhones and 1800 SuperTVs across these Flipkart, Amazon India, Snapdeal, and its own e-commerce website LeMall, in the last five days. During Flipkart’s Big Billion Day Sales, LeEco’s Le 2 and Le Max 2 were among the most demanded smartphones.
While Amazon India had a great response for Xiaomi products, Flipkart also had some big Mi numbers to share. During the Big Billion Days sale, a total of 800,000 smartphones were purchased in one day and Xiaomi was the top-selling smartphone brand. Xiaomi’s Redmi and Mi phones were also on the lists of best-sellers at Snapdeal’s Unbox Diwali Sale and Tata Cliq’s Festober Sale.
If these statistics do not clarify the online shopping debauchery by the Indians, following numbers might put things more into perspective. Flipkart sold about 15.5 million products during its five-day sale, followed closely by rival Amazon India that sold 15 million products. Snapdeal lagged a little behind with over 11 million products bought from its online market during the sale. However, during the peak time, Snapdeal had over a million users logged in at the same time surfing through its products.
These sales were evidently quite critical for all the online retailers. Weeks before the sales kicked off, Snapdeal invested Rs 200 crore on rebranding with a revamped website and tweaked logo. Amazon India, on the other hand, announced additional capital allocation of $3 billion in India.