comscore 5 numbers that show how Indians binge shopped on Flipkart, Amazon and Snapdeal during Diwali sale
News

5 numbers that show how Indians binge shopped on Flipkart, Amazon and Snapdeal during Diwali sale

The crazy week of binge online shopping for Indian customers is over. But just how much sale counts for a binge shopping? Here are some figures that prove that Indians went all out during this year’s festive sales.

online-shopping

Following the now-traditional online festive sale, the e-retailers in India had a smacking week this month, with people binge shopping through the week for the things they need, the things they want, and the things they didn t really need or want but were up on great deals. The e-commerce platforms had been touting strong growth numbers through the one week sale as they tried to best each other in a cut-throat online retail market. While Flipkart and Snapdeal began their Big Billion Days and Unbox Diwali sale, respectively, on October 2, Amazon’s Great Indian Festival sales started a day early on October 1 and went on till October 5. Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days sale

Also Read - Flipkart Big Saving Days sale begins: Pixel 4a, Realme X7, Samsung Galaxy F62, more on discount

But just how much sales can be called a binge week? Flipkart, Amazon India and Snapdeal circulated various numbers throughout the week to showcase the success of their shopping festival. And the numbers are eye popping! Figures below from this year s festive sales show just how Indians went all out this time to get their hands on any and every deals. Also Read - Amazon School from Home store live in India: What's new

Right from the first day of sales, Flipkart and Snapdeal had a rocketing week. They started with an overwhelming response on day one, where Flipkart claimed to have sold half a million products in less than an hour. Snapdeal, on the other hand, claimed to have received more than 180 orders per second at the time of the launch. Flipkart said that its first day sales were 10 times more than any given day, making it the highest ever in the history of the company. ALSO READ: Snapdeal claims highest ever single day sales on first day of its Unbox Diwali Sale

Flipkart said that within the electronics and gadget category, it sold more Apple Watches in 10 minutes than the total sale of Apple Watches online and offline in a month. TVs were flying off the shelves, with a number of large size (40-inch and above) LED TVs sold in six hours already higher than the total number of TVs sold during last year’s sale. Myntra, which is owned by Flipkart, also had a blockbuster sale on day one, clocking three times more revenue in the first hour compared to 2015 edition of Big Billion Days. Along with that, Amazon India also claims to have had a billion hits on its site within the 12 hours of the commencement of the sale.

Snapdeal too announced that more than 2 million users logged in during the first hour of its sale. The e-commerce platform claimed that the early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items. The sale had a kick start with nearly 700,000 concurrent users flocking to the site within the first five minutes. And this was all within the initial few hours of the sales. ALSO READ: Online Diwali sales: Flipkart sells half a million products in one hour, Snapdeal gets over 180 orders per second

Not too surprisingly, smartphones in particular were a huge hit during these sales. Snapdeal claims that just in the first eight hours of the sale, nearly one lakh mobile phones were purchased from its online market, which translates to nearly 200 phones sold per minute. Amazon India also says that its smartphone sales during the Great Indian Festival increased five times as compared to its daily run rate. Flipkart, on the other hand, claims that 100 phones were bought every minute during the first hour of the sale. While these e-commerce platforms made big money this week, the smartphone craze brought in an early Christmas for Xiaomi. Mi India recently announced that over half a million of its smartphones were purchased in less than three days between October 1 and October 3. ALSO READ: Online festival sales: Xiaomi sold over 500,000 smartphones on Flipkart, Amazon, Snapdeal and Tata Cliq

Xiaomi Redmi 3S, along with the Redmi 3S Prime were the top-selling smartphones on Flipkart during its Big Billion Days Sale. On the other hand, the Xiaomi Redmi Note 3 became the best-selling smartphone of Amazon s Great Indian Festival sale. In fact, four of the top-six selling products within the electronics category on Amazon India were Xiaomi products — the Redmi Note 3 (Gold), the Redmi Note 3 (Grey), the Mi Band 2 and the 10,000mAh Mi Power Bank. ALSO READ: Snapdeal Unbox Diwali Sale: The tech behind coping up with 10X traffic

LeEco also released some figures, which claim that the company, sold a total of 200,000 SuperPhones and 1800 SuperTVs across these Flipkart, Amazon India, Snapdeal, and its own e-commerce website LeMall, in the last five days. During Flipkart s Big Billion Day Sales, LeEco s Le 2 and Le Max 2 were among the most demanded smartphones.

While Amazon India had a great response for Xiaomi products, Flipkart also had some big Mi numbers to share. During the Big Billion Days sale, a total of 800,000 smartphones were purchased in one day and Xiaomi was the top-selling smartphone brand. Xiaomi s Redmi and Mi phones were also on the lists of best-sellers at Snapdeal s Unbox Diwali Sale and Tata Cliq s Festober Sale.

If these statistics do not clarify the online shopping debauchery by the Indians, following numbers might put things more into perspective. Flipkart sold about 15.5 million products during its five-day sale, followed closely by rival Amazon India that sold 15 million products. Snapdeal lagged a little behind with over 11 million products bought from its online market during the sale. However, during the peak time, Snapdeal had over a million users logged in at the same time surfing through its products.

These sales were evidently quite critical for all the online retailers. Weeks before the sales kicked off, Snapdeal invested Rs 200 crore on rebranding with a revamped website and tweaked logo. Amazon India, on the other hand, announced additional capital allocation of $3 billion in India.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: October 7, 2016 5:35 PM IST
  • Updated Date: October 7, 2016 6:24 PM IST



new arrivals in india

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Best Sellers