comscore 5 things we learnt (wishful thinking) from the Apple iPhone 7 launch invite
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5 things we learnt (wishful thinking) from the Apple iPhone 7 launch invite

Apple's iPhone 7 launch invite only says, "See you on the 7th." But here's what we believe Apple is really trying to say.

apple-iphone-7-launch-invite

So it’s official, Apple last night sent out invites for its event on September 7, where it is widely expected to take the wraps off the iPhone 7 and the iPhone 7 Plus. The invite has had the desired effect with social media buzzing about the launch date, and many also trying to find hidden clues in the invite. We thought of joining in on the fun and here are five things we are sure Apple is trying to say through its iPhone 7 launch invite. Also Read - Beware! This new iOS bug breaks WiFi on iPhones: Here's a quick fix for it

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Bokeh effect: This is a no-brainer. Really. The invite Apple sent features blurred multi-colored spheres on a black background, which is sort of an universal representation of the bokeh effect. This effect not only makes photographs more appealing, but is one of the advantages a DSLR has over a mobile camera. With the iPhone 7 Plus strongly rumored to feature a dual-rear-camera setup, the bokeh effect could be among its highlight features. Also Read - iPhone selling in LG stores? Apple is apparently in talks for a new deal 

Low light photography: Apple’s invites usually have a summery feel to them with white backgrounds and brightly colored subjects and text. This year’s invite though is quite somber, and one of the reasons for Apple’s choice could be to boast about the upcoming iPhone’s low light photographic capabilities. The current iPhone cameras come with a f/2.2 aperture, while reports claim Apple could boost the aperture count to as much as f/1.9 on the upcoming iPhones. In other words, both the iPhone 7 and iPhone 7 Plus cameras are expected to be quite capable of shooting photos in less than ideal lighting conditions.

Space black version: Another reason we believe Apple opted for a dark black invite could be to hint at one of the new color variants. Rumors have hinted towards a Space Black color variant, which we must admit, looks gorgeous to say the least. The pure black color will be making a return after last being seen on the iPhone 4S, and we just can’t wait for it. If rumors are to be believed, there is also another color variant expected called Deep Blue, which looks pretty smart as well.

Waterproof iPhones: Apart from representing the bokeh effect, the blurred spheres also remind us of looking through a car window on a rainy night. Reports claim that the upcoming iPhone 7 and iPhone 7 Plus will have some manner of IP certification, which will make them resistant to water and dust.

Apple Watch 2: Continuing with our wishful thinking, we believe the blurred spheres might just hint at a new product as well. It’s been nearly two years since Apple took the wraps off its first-ever wearable, and we believe the company could be unveiling the Apple Watch 2 on September 7. The spheres in the invite do remind us of the Circle UI of the Apple Watch, where app icons are designed as different colored circles.

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  • Published Date: August 30, 2016 11:27 AM IST
  • Updated Date: August 30, 2016 11:28 AM IST


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