Reliance Jio had raced to 100 million subscribers in 170 days of the commercial launch of its services. Jio’s meteoric growth was driven by a range of free offers including free voice calls, data along and bundled app subscriptions. Even as its free schemes are set to expire on March 31, the company earlier this month launched a Jio Prime membership program, allowing users to extend the benefits of the Happy New Offer for another year. While there have been reports that Jio Prime membership program may see an extention due to a low turn of users, a new report claims over half of the Jio users have moved to the membership program. Also Read - Jio maintains lead in 4G download speed, Vi in upload in May: TRAIAlso Read - Airtel Rs 456 vs Jio Rs 447 prepaid plan: Check validity, data, voice calls, and other benefits
According to an ET Telecom report, about 50 million subscribers opted for the Jio Prime membership program. The latest report, however, contradicts the recent TeleAnalysis report, which claimed that less 22-27 million subscribers had availed the plan, which could be extended till April-end. BGR India has reached out to Reliance Jio for more details. Do note that Reliance Jio is yet to share an official statistics on the same. As quoted by the Reliance Jio spokesperson to BGR India, “The Jio Prime membership scheme has received enthusiastic response from Jio customers. We are pleased to note that millions of customers are joining the scheme everyday signifying their interest in the attractive offers.” Also Read - Jio Freedom Plans 2021: Jio launches 5 new prepaid plans with no daily data limit - check details
With just a day to go for the Happy New Offer to end and Jio turning into a paid platform, there are not too many options for subscribers apart from enrolling in the Prime membership. Under the plan, users need to recharge for Rs 99 (valid for 1 year) and then continue to avail benefits in the form of monthly and annual plans. The most popular plan seems to be the Rs 303 monthly plan which offers 28GB free 4G data along with free unlimited calling and SMS. Other plans start as low as Rs 19 per day and go up to Rs 9,999 for 360 days. ALSO READ: Reliance Jio Prime subscription deadline could be extended by 1 month: Report
Reliance Jio has certainly disrupted the Indian telecom space, forcing the rival operators to significantly reduce their data plan pricing. While the competitors are yet to match Jio’s offers, the Mukesh Ambani-led company, however, banked on offering free schemes. The move helped Reliance Jio quickly increase its users base in the country, but people have been skeptic about Jio’s same high speed growth once the free offers are over. The Prime membership can help Jio maintain the momentum but it is yet to be seen how users have responded to the scheme.
Meanwhile, the competitors are exploring options to deal with the competition. While Airtel has been working to expand its 4G footprints in the company, the likes of Vodafone and Idea Cellular are merging their businesses to form a enormous entity in the telecom space. Airtel has already taken over Telenor and recently announced acquisition of Tikona’s 4G BWA business. Reliance Jio might have had a strong initial run in the country but with most operators now competing strongly in terms of low charges and faster speeds, the true test for Reliance Jio has just begun.