Apple s Eddy Cue has revealed that 26 million users downloaded U2 s Songs of Innocence album, which the company made available for free to all its users last month, Billboard reports. The report further states that 81 million users experienced the album. It s pretty impressive, until you realize that of those 81 million users, 55 million users probably deleted the album or chose not to download it. Also Read - iPad Mini for 2021 to ditch fat bezels, could bring along new Apple Pencil MiniAlso Read - iOS 4 is now available again on modern iPhones, complete with Home button: How to get it
At the sidelines of the iPhone 6 launch last month, Apple announced a partnership with its long time friends U2. As a part of it, Apple s more than 500 million iTunes users were provided with the U2 s latest album Songs of Innocence free for a month. Also Read - Apple originally planned to launch new MacBook at WWDC 2021, but didn’t: details here
The stats reveal that out of 81 million users that came in contact with the album, only 26 millions of them chose to download the full album, and a vast majority didn’t bother to proceed. Apple is a tech company fighting to get musicians paid, U2 claimed in a statement to Billboard. The idea that they wanted to make a gift to the very people that actually purchase music is both beautiful and poetic, and for that we are very grateful.
However, the revelations won t make either of the companies happy.