Google’s Android maintained its market dominance in the third quarter of 2014. Despite a one percent drop in the share since a quarter before, Google now asserts more control over the devices that run Android, according to the research firm Strategy Analytics. Also Read - Windows 365 now available to general public and this is what it costs in India
According to the stats, Android ran on 84 percent of smartphones shipped globally in the third quarter. Compared to the quarter before, Android’s share slid by one percent. However, it is still a lot against the rival, Apple’s iOS which ran on 12 percent of the shipped smartphones, and Microsoft’s Windows Phone, that ran on three percent of the smartphones. Once a major player, BlackBerry’s shares has remained at a measly one percent since the past year. Several industry analysts believe that Google’s Android has reached the saturation point from where it can no longer increase its current market percentage. Also Read - iPhone 11 selling with more than Rs 8,000 discount in India, but for a limited period
Another positive sign for Google is that the market share of forked version of Android has slid over the last few months. The forked versions of Android are developed independently and don’t benefit Google. Also Read - Apple App store removes this popular dating app for spreading misinformation
The forked versions of Android, the ones runs by Amazon on several of its devices, and Nokia on its X series of phones, don’t support Google apps, and don’t use Google PlayStore. The share of forked versions of Android slipped from 39 percent in the second quarter to 37 percent in the third quarter.
The stats also display Samsung’s declining dominance in the Android market space. In the third quarter, 25 percent of all smartphones shipped were developed by Samsung, a stark decline from the 35 percent figure it had a quarter earlier. It was also reflected in the company’s quarterly earnings.
The company is facing stiff competition from emerging players that are selling better equipped handsets at cheaper price. One of the biggest obstacle for Samsung is Xiaomi, which recently started shipping phones in big smartphone markets like India, and Singapore among others. Unlike Samsung, which makes profits by selling the devices at premium price, Xiaomi is selling the devices at almost manufacturing cost, and instead yields profits from the sale of accessories and software add-ons.