comscore 9-15% of Twitter active accounts are bots: Study
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9-15% of Twitter active accounts are bots: Study

Researchers studied publicly available data - tweet content, sentiments and user’s friends before publishing the study.

  • Published: March 11, 2017 6:45 PM IST
twitter-stock-image-getty

Between nine and 15 percent of active Twitter accounts are autonomous entities known as social bots, new research has found. The micro-blogging site has a little over 300 million monthly active users and that would mean nearly 27 million to 45 million accounts are actually not controlled by humans, according to the study. Also Read - Twitter vs Koo: Nigeria government joins India's Koo app after Twitter’s ban in the country

Also Read - Twitter seeks more time to comply with new rules in response to “one last notice”

The researchers from Indiana University and University of Southern California in the US wanted to find out how much of the content on Twitter is generated by bots. “Our estimates suggest that between nine percent and 15 percent of active Twitter accounts are bots,” the researchers said. ALSO READ: Twitter testing new feature to flag accounts with sensitive content Also Read - Twitter ban: India's alternative Koo now available in Nigeria

To detect bot accounts on Twitter, the researchers analyzed publicly available data about user’s friends, tweet content and sentiment, network patterns, and activity time series. “Characterizing ties among accounts, we observe that simple bots tend to interact with bots that exhibit more human-like behavior,” the study said. ALSO READ: Twitter records over 7.5 million International Women s Day tweets

The Twitter bot detection framework that the researchers developed leverages more than one thousand features to evaluate the extent to which a Twitter account exhibits similarity to the known characteristics of social bots. “Our models yield high accuracy and agreement with each other and can detect bots of different nature,” the researchers said. ALSO READ: Twitter cracks down on abusive users, to mute accounts with eggs

According to the researchers, many bots also “perform useful social functions such as dissemination of news and publications and coordination of volunteer activities” — but there is a dark side, too, as they can support “malicious applications” like promoting terrorist propaganda and recruitment, cbsnews reported. ALSO READ: How Twitter s First View helped brands like Reliance Jio, Amazon India, Microsoft reach you better

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  • Published Date: March 11, 2017 6:45 PM IST



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