Apple launched it new iPhone XS, iPhone XS Max, and the slightly cheaper iPhone XR at an event last month. While the iPhone XS and the iPhone XS Max went on sale after sometime, the iPhone XR was made available much recently. And now that the weekend sales numbers are in, an analyst claims that Apple sold 9 million iPhone XR units in the first weekend.
Rosenblatt Securities‘ Jun Zhang claims that the pre-order numbers of the Apple iPhone XR was lower than that of the iPhone XS and iPhone XS Max. Despite the low pre-order demands of the iPhone XR, the company managed to sell 9 million units in the first weekend. Zhang claims that he expected a high number than this which was 10 million units. And as a result of this he has come down from his prediction of 90 million units production estimates for this quarter to 88 million. He also expects that Apple will slow down its iPhone production by 3 million units in the upcoming two months of November and December. And of this number 2 million would be the more recent iPhone XR while the other will be the iPhone XS and iPhone XS Max.
Zhang expects an increase in the average selling price of 8-10 percent in the present quarter, which is due to the higher pricing of the iPhone XS, iPhone XS Max and the iPhone XR. The analyst expects that Apple would rake in $91.2 billion during this period with the sales of the new iPhone and the upcoming iPads.
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These numbers show that Zhang is one of the less optimistic analysts who are predicting what Apple’s numbers would be like. In comparison to the 77 million predicted by Zhang, Ming-Chi Kuo expects 83 million units.