A staggering 2.5 billion use at least one Facebook app

This number counts real people, rather than users.

  • Published: July 26, 2018 12:09 PM IST

When it comes to user numbers, Facebook and its suite of apps have it good. The main Facebook app has 2.23 billion monthly users, WhatsApp has 1.5 billion, Facebook Messenger has 1.3 billion and Instagram has 1 billion. Putting them all together, that’s over six billion users, which is about 80 percent of the population of the world. However, keep in mind that many of those users are the same person, since a lot of people use all four of Facebook’s apps. That means that the number of actual people using the services is naturally much less.

However, at Facebook’s Q2 earnings call, Facebook CEO Mark Zuckerberg announced a statistic that hasn’t typically been revealed in the tech world. He announced that between all of Facebook’s apps, there are 2.5 billion individuals, real people that use at least one key Facebook app.

The statistic is staggering in its own way, and shows exactly how many actual people use Facebook services, since it counts users who use multiple apps as just a single person, and also excludes multiple accounts on a single app. It also shows that one in three people the world over are served by one of the social media giant’s products. The figure does seem to be only to take some attention away from the fact that Facebook’s user growth figures as abysmally low, and the company stands to take a big hit on its market cap as a result.

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While the main Facebook app and service aren’t growing quite as quickly as the company hopes, Instagram and WhatsApp continue to grow at a rapid pace. WhatsApp has grown to become the most used web-based instant messaging service in the world, thanks to its focus on developing markets such as India.

  • Published Date: July 26, 2018 12:09 PM IST