comscore A timeline of Marissa Mayer's acquisition spree for Yahoo

A timeline of Marissa Mayer's acquisition spree for Yahoo

Marissa Mayer

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Yahoo has acquired yet another company. This time it is Wander who make the social photo-diary based Days app, TechCrunch reports. Ever since Marissa Mayer took over the helm at Yahoo, the company has made nearly 40 acquisitions. Most of the acquisitions have been startups, which is more about hiring talent rather than the product, a key strategy for Mayer’s revival plans for Yahoo. Also Read - Your Window PC can now run Android apps

Here’s a timeline of some of the major acquisitions done ever since Mayer became the CEO of the company.

October 24, 2012: Yahoo acquired Stamped, a start-up that built a social recommendation based iPhone app. This was Mayer’s first M&A deal as CEO of Yahoo. Stamped was mainly acquired for its nine ex-Google employees to be placed in Yahoo’s mobile business.

December 4, 2012: A few weeks later, Mayer announced the acquisition of less than a year-old OnTheAir video-chat broadcasting app. The app’s team was snagged to work with Yahoo’s mobile team, primarily to develop something that could compete against its arch rival Google’s Hangout service or to build mobile communication apps.

January 22, 2013: Yahoo acquired social news start-up for over $10 million. This was yet another talent acquisition deal and Yahoo absorbed the company’s 10-member team.

February 12,2013: Mayer acquired Alike that had a location-based app.

March 20, 2013: Yahoo’s talent acquisition spree continued with its deal with Jybe, a social recommendation startup founded by a former Yahoo employee.

March 25, 2013: Yahoo bought news-reading app Summly for $30 million. Summly was founded by 17-years-old Nick D Aloisio and got assistance from SRI International, which was known for working on Apple’s Siri.

May 1, 2013: Yahoo snagged task tracking service Astrid and shut it down three months later.

May 9, 2013: Mayer added GoPollGo, a real-time survey and polling app, and frequent flier search startup Milewise to Yahoo’s list of acquisitions.

May 10, 2013: Yahoo acquired the location based gaming service start-up Loki Studios.

May 19, 2013: Yahoo’s fifth acquisition in the month of May and the biggest ever, Mayer bought micro-blogging website Tumblr for $1.1 billion. The company’s CEO and founder David Karp remains its CEO. By acquiring Tumblr, Yahoo got a huge boost in its young user’s numbers. The acquisition also was done to increase Yahoo’s advertising business by using Tumblr’s platform for brand advertising.

May 23, 2013: Yahoo acquired yet another company in May. The acquisition of PlayerScale, a cross-platform gaming company, was possibly done to work on Yahoo’s gaming business plans.

June 13, 2013: Marissa’s shopping spree continued with the acquisition of iOS photo app maker GhostBird software and conference calling service Rondee. This was yet another talent-acquisition by Yahoo, and it announced to shut both the companies.

July 2, 2013: Yahoo added the popular fantasy sports app maker Bignoggins to its bouquet of acquisitions, and placed its founder Jerry Shen in Yahoo s own Fantasy app team.

July 3, 2013: Merely a day after the Bignoggins deal, Marissa bought video app Qwiki in a deal believed to be worth $50 million.

July 4, 2013: In yet another consecutive deal, Yahoo bought email and contact management service Xobni and appointed its former CEO, Jeff Bonforte, as Senior Vice President of Communications Products.

August 1, 2013: Yahoo expanded further by acquiring e-commerce platform Lexity, which had its own app store and had marketing apps that aimed to help online merchants drive sales with its presence over 114 countries.

August 2, 2013: A day past the Lexity deal, Yahoo announced the acquisition of web browser company Rockmelt, which seemed to be a good fit in Marissa’s plan on making Yahoo a mobile first company.

October 24, 2013: Marissa Mayer’s quench for smaller companies lead to the acquisition of California-based LookFlow, which could help it boosting photo discovery on Flickr.

December 4, 2013: Yahoo purchased mobile-video app Ptch that was funded by Dream Works Animation. The Ptch iPhone app lets users create montage videos out of clips and photos.

December 8, 2013: The company purchased an online platform for live concerts, Evntlive. The service was launched in beta in April 2012 after it raised $2.3 million in funding from notable investors including Vint Cerf.

December 17, 2013: The year ended with Yahoo’s acquisition with a content delivery network PeerCDN which was meant to reduce the bandwidth costs of companies’ servers. The deal would possibly help Yahoo’s news and entertainment content business.

Jan 7, 2014: Marissa added yet another company to Yahoo’s empire, and announced the acquisition of intelligent homescreen technology startup Aviate for $80 million. The announcement was made at the CES, where Mayer suggested that this could help the company in producing smarter and more personalized ways of delivering content through Aviate’s smart technology.

February 11, 2014: Marissa Mayer continues on her acquisition spree and has now roped in Wander, the maker of the social photo-diary based Days app for iPhone. The acquisition happened after nine month of the launch of the Days app in May 2013. According to Wander’s blog, its team will join Yahoo s Mobile and Emerging Products group and work on future products. The Days app, however, will continue as a standalone app.

Yahoo has still not disclosed the acquisition news, and both the companies have kept the financial terms of the deal under wraps. Though, speculations have suggested this deal to be finalized for around $10 million.


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  • Published Date: February 12, 2014 11:07 PM IST
  • Updated Date: February 13, 2014 5:16 PM IST

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