comscore About Apple hitting a new low with iOS 6 Maps

About Apple hitting a new low with iOS 6 Maps

Yesterday I wrote a post on how Apple had hit a new low for its botched attempt at making maps. Probably, I couldn’t make it clear enough that the “quality of maps” was a new low for the company and not the fact that Tim Cook had to apologize to his customers. It takes a lot of courage for a company, especially one the size of Apple, to apologize to its customers when things don’t go as planned. However, it takes cojones of Titanium to recommend services offered by your rivals and that is what makes Apple a special company. It thinks about its users and wants them to have the best experience out there, even if it means promoting a competitor’s service. But that does not mean we forget what led Apple to this stage in the first place. Also Read - Apple may start showing ads in the Apple Maps app: Report

Also Read - iPhone may soon start showing ads in more apps, but not like Android

Did Apple know about the quality of maps before it decided to go ahead with it? Or was it a repeat of “antennagate” where engineers always had their iPhones in cloaking cases and never faced the reception problem. Did they not road test their maps in real-world scenarios to realize how poor their software actually was and it was not ready for prime-time. To me, it looks like the latter. Apple would not have made this much noise about a product they knew was sub-par at best. On the flip side, if they knew about the quality of maps, it shouldn’t have been released to public. And that is a new low for Apple. Also Read - Apple Maps, Weather app labels Crimea under Ukraine

  • Published Date: September 29, 2012 3:19 PM IST
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