Facebook has appointed Umang Bedi as its new managing director for India region. Bedi will be taking over from Kirthiga Reddy, who will be now returning to the US for a new role at the company s headquarters. Before joining Facebook, Bedi was the managing director of the South Asia region at Adobe. Bedi s appointment as new Facebook India MD comes after Kirthiga Reddy had stepped down from her position in February this year. Reddy s departure was seen linked with Facebook s failure to gain popular support for its Free Basics, which was eventually halted after the TRAI s decision. Facebook, however, has denied the Free Basics debacle had anything to do with the change of guard. Also Read - How to hide likes on Instagram, Facebook if you don't want social media validationAlso Read - Happy Friendship Day 2021: How to send Friendship Day wishes Stickers on WhatsApp
It may be recalled that Facebook had locked horns with pro net neutrality activists and even the telecom regulator over the issue of zero rating programs. Despite a multi-million dollar advertising campaign across all the media platforms as well as asking its users to send emails to the regulator, the TRAI eventually ruled against Free Basics. Also Read - Facebook is finally bringing 'smart glasses' in collaboration with Ray-Ban
The social networking company later clarified that Kirthiga Reddy s departure was not associated with the Free Basics debacle. As she had planned for some time, Kirthiga Reddy is moving back to the US to work with the teams in headquarters. We are extremely proud of the work she has done to grow our global sales business in India. During her time in India, Kirthiga was not involved in our Free Basic services efforts, a Facebook spokesperson had said.
Reddy will join the Global Accounts team at Facebook’s global headquarters in Menlo Park, where she will lead the emerging markets team, which manages the company’s relationship with big advertiser brands. Bedi will join Facebook in July while Reddy will move to the US in August.
Interestingly, the telecom regulator in its new consultation paper has sought comments on a possible model for providing free services without violating net neutrality. The paper has already triggered wide speculations that the regulator may be give Facebook new opportunity to relaunch a refined Free Basics program.