comscore After Amazon, Flipkart to soon start selling refurbished smartphones: Report
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After Amazon, Flipkart to soon start selling refurbished smartphones: Report

About a year back, Amazon India started an online store to sell used and refurbished smartphones.

flipkart-stock-image

Amazon started officially selling used and refurbished smartphones in India last year. Following in its footsteps is reportedly Flipkart. According to a report, the Indian e-commerce site is planning to start selling refurbished smartphones by Diwali. Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days sale

Also Read - Flipkart Big Saving Days sale begins: Pixel 4a, Realme X7, Samsung Galaxy F62, more on discount

The reasons behind Flipkart s decision to go the refurbished route, include high rate of handset returns, and absence of a pricing advantage post GST, ET reports. It is said that Flipkart has a huge inventory of returned handsets, many of which have little to no wear and tear. In order to make these handsets worthy of buying, Flipkart will get them checked, and sell them as Flipkart-certified refurbished handsets. The report adds that these devices will have limited warranty, and will be offered at 60-75 percent of their original price. Also Read - Amazon School from Home store live in India: What's new

Amazon India s refurbished category include handsets that are professionally restored. They look as good as new, and the delivery timelines are the same as brand new products. You can also buy the refurbished handsets using the usual payment options like cash on delivery, cards or internet banking. ALSO READ: Amazon Great Indian Sale announced, to take place between August 9-12

Apart from selling refurbished, Flipkart is also getting serious about selling smartphones offline. It is currently said to be in talks with distributors, and plans to sell smartphones from brands like Lenovo, Motorola, Micromax, Sony, Panasonic, and Samsung s Galaxy On Series.

Amazon India too is said to be in talks with brick-and-mortar stores to sell smartphones offline. The idea is to fill a gap in its offerings, and the e-commerce company will help new brands with marketing and help raise brand awareness.

The online marketplaces will have to open newer channels for sales. The online market contribution to total smartphone sales, too, has stagnated at around 30 percent and hence future growth for Flipkart and Amazon in this category will come from offline sales and venturing into newer areas like refurbished handsets, an industry executive told the publication.

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  • Published Date: August 7, 2017 10:20 AM IST



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