Micromax has been on an investment spree of sorts. After investing in Bengaluru-based digital fitness app HealthifyMe, today the Indian smartphone vendor has invested in ixigo.
ixigo, a Gurgaon-based startup, is a travel search platform on mobile. The app lets users plan trips by looking up the best travel and accommodation options. It also lets them book the cheapest flights, cabs, and hotels among others. Launched in 2007, the platform claims to have connected over 60 million travelers to over 25,000 travel-related businesses.
Aloke Bajpai, CEO & co-founder, ixigo says that over 80 percent of the company’s travel and transportation queries come from mobile, as well as 50 percent of transactions. Going forward the startup wants to quadruple its userbase with the help of Micromax.
“Our vision is to seamlessly integrate innovative services into smart devices to create an ecosystem that is valuable for our users. We are really impressed with ixigo’s talented team & its mobile technology,” Rahul Sharma, co-founder Micromax said. “We look forward to working closely with them to build on-demand and one-click travel experiences for Micromax consumers. We will be announcing more such partnerships over the next few months to accelerate our journey into services.”
As mentioned above, Micromax recently invested in digital fitness app HealthifyMe. Earlier this month, the startup was able to successfully raise a second round of funding from angel investors including Gopal Srinivasan (TVS Capital), Sashi Reddi (AppLabs), Amit Gupta (InMobi) and Pallav Nadhani (FusionCharts), among others.