Public broadcaster All India Radio is reported to be working on an SMS-based service to send news headlines to feature phone users across the nation. According to a ToI report, AIR is working on this service in order to expand its reach to the masses. This will be a subscription-based service, registering to which the user will get 3 messages with 3-4 headlines each daily. Also Read - Google spotted testing iMessage-like emoji reactions for RCS-enabled Messages app
AIR will launch this service with an advertisement tagged to the headline which will be used to generate revenues for the company. It is believed that the news titles will be featured within 100 characters and the advertising will constitute 60 characters in a message alert. Moreover, whole of the news and marketing parts will be taken care of by AIR’s staff working in respective divisions.
AIR is currently looking for an apt company to generate as well as maintain the user’s database. It wants the company to develop an Internet-based application system which can be used to activate or de-active the service by a user.
Considering DND norms and bulk messaging restrictions, AIR is reported to have already obtained permission from Telecom Regulatory of India to send bulk news messages to registered users under the transactional message category.