After the success of its Re 1 video download campaign, Bharti Airtel has today launched its virtual ‘Re 1 Entertainment Store’ which hosts with mobile content ranging from music, videos, games to photos, and has started Internet browsing offers for as low as Re 1. Subscribers to Airtel network can dial 56789 from their phones to use the ‘Re 1 Entertainment Store’. The store will be available on most of the feature phones and smartphones, with over 5,500 mobile devices in its list.
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Airtel believes that with these services available for a buck, more users will be able to use data services. Moreover, this will also encourage first time mobile Internet users in India. Also Read - Airtel partners with Intel for its 5G network development: Details here