comscore Airtel most aggressive rival against Reliance Jio’s Prime membership: Citi Research
News

Airtel most aggressive rival against Reliance Jio’s Prime membership: Citi Research

Airtel unlimited voice calls to any network with 1GB data per day for Rs 349.

  • Published: March 18, 2017 5:00 PM IST
airtel-logo

As Reliance Jio moves to open up its prime membership from April 1, Bharti Airtel is seen to be the most aggressive rival to match its prices, a research report has said. Citi Research, a part of the Institutional Group, which also comprises the Citibank, says that all the incumbent telecom operators have moved to meet the Jio challenge, in various degrees, though Idea Cellular and Vodafone India have been behind Airtel in aggressiveness. Also Read - JioPhone Next specifications revealed ahead of November launch: Check price, full specs, more

Also Read - Best postpaid plans under Rs 600 from Reliance, Airtel, Vodafone-Idea: Unlimited calls, OTT subscription, more

Also Read - Reliance Jio vs Vi vs Airtel: Best 4GB daily data prepaid plans under Rs 600

“We visited exclusive outlets of Bharti, Vodafone and Idea in Mumbai to compare price plans with Jio’s Prime offer. While all have responded, their plans don’t appear to be marketed as aggressively and currently appear more as a tool to reduce churn,” the report said. “Further, their reluctance to fully match Jio is likely due to the latter’s intention to remain aggressive, combined with their concerns on revenue protection. Bharti, as market leader, is not only taking the lead to counter Jio but appears to be the most aggressive. It is followed by Idea and lastly Vodafone. Further tariff action would be contingent upon Jio’s user traction,” it added.

As part of Jio’s Prime Offer unlimited voice (off-net/on-net) and 2GB per month is given at Rs 149 and unlimited voice (off-net/on-net) and 1GB data per day is available at Rs 303. In addition, the company is also giving freebies — cashback and additional data on earlier payment for prime offer. Bharti Airtel is offering unlimited on-net voice and 300MB per month for Rs 146 and unlimited off-net/on-net calls and 1GB data per day for Rs 349. ALSO READ: Here s what you need to know about Airtel s Rs 145 plan with 14GB data, free voice calls

“Data was initially split equally between day and night time but now these limits have been removed. This plan, across incumbents, comes closest to Jio’s Rs 303 offer,” the report said.

Idea Cellular is offering unlimited on-net voice and 300MB per month for Rs 148 and unlimited off-net/on-net calls and 1GB per day for Rs 348. Data is split equally between day and night time (11pm-6am). While Vodafone India is offering unlimited on-net voice and 300MB per month for Rs 146 and unlimited off-net/on-net calls and 20GB per month for Rs 345 but only 10GB of each month’s allowance can be used in the same month. Therefore, from second month onwards, subscribers can use 20GB — 10GB of the previous month and 10GB of the ongoing month. ALSO READ: Idea Cellular launches Rs 348 plan with free voice calls, 500MB data per day for select users

“Apart from the prime offers, Jio has also stated that it would offer 20 percent more data allowance compared to incumbents’ highest selling tariff plans,” the report said. “The incumbents appear to be trying to stave off further rounds of price cuts and while we expect Idea and Vodafone would match Bharti in near future, our conversation with incumbents’ highlight they are now in wait-and-watch mode; further reaction would depend upon Jio’s user traction,” it added.

BONUS VIDEO: Fastrack Reflex Review

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: March 18, 2017 5:00 PM IST



new arrivals in india

Realme GT Neo 2
Realme GT Neo 2

31,999

Vivo X70 Pro Plus
Vivo X70 Pro Plus

84,990

Vivo X70 Pro
Vivo X70 Pro

51,990

Poco C31
Poco C31

10,999

Nokia C30
Nokia C30

12,499

Samsung Galaxy F42 5G
Samsung Galaxy F42 5G

17,999

Xiaomi 11 Lite NE 5G
Xiaomi 11 Lite NE 5G

31,999

Samsung Galaxy M52
Samsung Galaxy M52

29,999

Oppo F19S
Oppo F19S

19,990

IQOO Z5
IQOO Z5

29,990

Realme Narzo 50A
Realme Narzo 50A

11,499

Realme Narzo 50i
Realme Narzo 50i

7,499

Oppo A16
Oppo A16

16,990

Infinix Hot 11S
Infinix Hot 11S

13,999

Infinix Hot 11
Infinix Hot 11

11,999

Realme C25Y
Realme C25Y

11,999

Nokia C01 Plus
Nokia C01 Plus

6,999

Nokia G10
Nokia G10

13,999

Apple IPhone 13 Pro Max
Apple IPhone 13 Pro Max

1,29,900

Apple IPhone 13 Pro
Apple IPhone 13 Pro

1,19,900

Apple IPhone 13 Mini
Apple IPhone 13 Mini

69,900

Apple IPhone 13
Apple IPhone 13

79,900

Realme 8i
Realme 8i

13,999

Realme 8s 5G
Realme 8s 5G

17,999

Xiaomi Redmi 10 Prime
Xiaomi Redmi 10 Prime

12,499

Samsung Galaxy A52s 5G
Samsung Galaxy A52s 5G

35,999

Samsung Galaxy M32 5G
Samsung Galaxy M32 5G

20,999

Vivo Y33s
Vivo Y33s

17,990

Realme C21Y
Realme C21Y

8,999

Vivo Y21
Vivo Y21

15,490

Realme GT Master Edition
Realme GT Master Edition

25,999

Realme GT 5G
Realme GT 5G

37,999

Itel A48
Itel A48

6,399

Motorola Edge 20
Motorola Edge 20

29,999

Motorola Edge 20 Fusion
Motorola Edge 20 Fusion

21,499

Samsung Galaxy Z Flip 3
Samsung Galaxy Z Flip 3

84,999

Samsung Galaxy Z Fold 3
Samsung Galaxy Z Fold 3

1,49,999

Samsung Galaxy A12 (Exynos)
Samsung Galaxy A12 (Exynos)

13,999

Nokia C20 Plus
Nokia C20 Plus

8,999

Vivo Y53s
Vivo Y53s

19,490

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Best Sellers