Bharti Airtel has introduced a new plan called Airtel Night under which the operator is offering 50 percent data as cashback to users surfing between 12 am to 6 am. Also, the operator has made subscription free for its Wynk music streaming service. Also Read - Airtel announces partnership with VOOT for premium content on Airtel XstreamAlso Read - Vodafone Idea now rebranded as Vi in India to take on Jio and Airtel
How the Airtel Night plan works: First, Airtel subscribers need to activate the plan by sending SMS <NIGHT> to <121> or by giving a missed call to <55555> or via myAirtel app. The plan is available for 2G, 3G and 4G subscribers. 50 percent of the data consumed between 12am to 6am is credited in the morning and can be used anytime during the day. Note this cashback service is available for prepaid users currently. Airtel says the service will be available for postpaid customers within a week. Learn more about the plan here. Also Read - After Jio Fiber, now Airtel updates Xstream Fiber plans with 'Unlimited' data
Free Wynk music streaming service: Airtel has only waived off subscription fee for Airtel customers. To use the service, you need to download the Wynk app on your smartphone and use the service on their mobile network or Airtel Wi-Fi network. However, data charges for downloading and streaming music will be applicable as per the data plan of customers. Airtel is offering unlimited songs download and five movies per month for free.
Airtel will be rolling out these plans in a phased manner across its circle.
How does it help Airtel?
Airtel s new offers are clearly aimed at expanding subscribers base in the country. After saturation in the voice segment, operators are now looking to tap the data market. The cashback move will certainly encourage more users to consume carrier data and use services such as Wynk, which is competing with the likes of Saavn and Gaana. We are expecting rival telecom operators to come up with similar cashback plans giving users more flexibility in terms of consuming mobile data.