As leading mobile services operator Airtel goes full swing into its network upgradation, the company is now also looking to promote the use of its 4G infrastructure. In order to encourage 4G usage among users, Airtel is offering Rs 2,000 as cash back to all of its users that upgrade to a 4G smartphone which is then used with the user’s existing Airtel connection.
The cash back comes in the form of 40 vouchers for Rs 50, which can be subsequently redeemed against recharges or postpaid bill payments. The vouchers can be redeemed against select prepaid plans of Rs 199 and above, or postpaid bill payments of Rs 399 and above. Each voucher will give a discount of Rs 50 on the total payment, and can only be used on the customer’s MyAirtel account for recharges done using the MyAirtel app on online page.
Vani Venkatesh, Chief Marketing Officer for Airtel said, “As customers upgrade their smartphone this festive season, we want to delight them with exclusive benefits under our recently launched customer program #AirtelThanks. We invite all our customers to make the most of the offer.” The offer applies to any 4G smartphone purchased online, and will work when the customer inserts a 4G Airtel SIM in a new 4G smartphone before October 31. The vouchers will be valid for 40 months, so for the whole benefit customers will have to do at least one qualifying transaction per month. Only one voucher can be used per payment, and will automatically apply when using MyAirtel.
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Given that Airtel is putting considerable effort into upgrading its infrastructure for 4G usage, it’s in the company and its users’ interests to upgrade to 4G connectivity. However, many customers still use older 3G smartphones or feature phones with only basic 2G connectivity. This scheme is meant to encourage users to move on to improved devices, more so as we go into the Diwali festive season.