Bharti Airtel, the second-largest telecom player, announced in August that it will offer free Netflix access to select postpaid and broadband users. However, the Sunil Mittal-led company did not share details on how the service will work, and neither were the pricing details shared. Now, more than a month later, the company has begun notifying its postpaid subscribers about free Netflix access.
We saw the notification on our postpaid subscription, but broadband users are yet to see any such notification. Bharti Airtel‘s postpaid users, who have seen notification for free Netflix plan, can avail the plan via the MyAirtel app. The free Netflix access comes just months after the company began offering one year free subscription to Amazon Prime Video to its postpaid subscribers. This is in addition to Hotstar access already offered from within Airtel TV app.
The leading telecom players, who have been challenging each other, by offering discounted tariff plans and more data than ever before, are shifting their focus towards content. Vodafone was the first to bite the bullet by offering free Netflix subscription for a year with select Red plans. Now, Bharti Airtel is following suit to offer free access to Netflix for a period of three months. This can be seen as a smart move from the telco to attract new kind of audience, especially young users who stream a lot of video content.
Airtel is offering free Netflix access on postpaid plans priced at Rs 499 or above. The free Netflix subscription can be availed by those subscribed to Rs 499, Rs 649, Rs 799, Rs 1,199, Rs 1,599, Rs 1,999 and Rs 2,999. Under this free offer, Airtel is offering its users free access to Netflix for three months, and subscribers get access to Rs 500 basic plan. In other words, Airtel postpaid users gets Rs 1,500 Netflix subscription, which offers single-screen access and only SD quality videos.
How to avail Netflix access via MyAirtel app
1. Open the MyAirtel app, and tap on the Airtel Thanks banner on the homepage.
2. Inside Airtel Thanks banner, you will see Netflix gift worth Rs 1,500 under ‘Your Benefits’ scheme. Tap on ‘Claim’ button next to the mentioned offer to get free three month Netflix.
3. Once you click on claim, you will be able to login to your Netflix account or create a new account. If you already have an account on the streaming service, simply enter your existing login ID and password and hit proceed.
4. New users will be directly enrolled for three months while existing users will get Rs 1,500 as credit in their Netflix account. This amount will be deducted over a period of three months.
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Once you follow these steps, you will be able to access the free Netflix access to the basic plan for three months. The free enrollment does not ask for credit card or other payment information to get the service. However, subscribers must note that they are only getting access on one screen, and will only be able to stream in Standard Definition and not High definition.