comscore Airtel ‘One Touch Internet’ initiative launched to lure first time data users
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Airtel ‘One Touch Internet’ initiative launched to lure first time data users

Airtel has decided to offer free Internet to subscribers as a part of its 'One Touch Internet' initiative, in a bid to persuade around 160 million subscribers to become active mobile Internet users. T

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Airtel has decided to offer free Internet to subscribers as a part of its ‘One Touch Internet’ initiative, in a bid to persuade around 160 million subscribers to become active mobile Internet users. The company aims at increasing its mobile data business from the prepaid segment with this plan. As of now, around 90 percent of the customers are on prepaid plans and only a small percent of the overall prepaid base uses mobile data services. Also Read - Best Vodafone-idea (Vi) prepaid plans under Rs 100: List of plans, unlimited data, voice calls, more

“We know that a large number of our customers with Internet-enabled mobile phones do not use Internet. This is because many of them don’t know how to use the Internet and are unaware of the cost,” said Managing Director India Gopal Vittal. Also Read - Airtel Rs 79 plan vs JioPhone Rs 75 prepaid plan compared: Which offers better value?

‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that is aimed to ‘drastically’ simplify Internet browsing for first-time users. The company will offer free online tutorial classes with free, 10-day Internet access. Also Read - Airtel Rs 79 vs Vodafone-Idea (Vi) Rs 79 prepaid plans compared: Data, calls, and other benefits

An existing prepaid user will simply need to call customer care and click on a link that appears on the phone. On clicking the link, the user will be able to go through a module that explains how to use social networking sites such as Facebook and Twitter on a mobile device and make travel bookings, apart from Internet browsing.

Airtel has introduced several services to push data usage among its subscribers. Some of these include ‘Re 1 Entertainment Store’, ‘myPlan’ and ‘Vernacular Airtel Live’ Portal among others. The company also announced that just over 40 million of its 211 million subscribers in the country use data. Revenues from data services too increased 74 percent on year during the second quarter.

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  • Published Date: November 7, 2014 1:54 PM IST



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