Airtel postpaid subscribers are in for a treat as the telecom company is partnering up with Netflix and announced that select subscribers in India of the Airtel Postpaid and V-Fiber Home Broadband plans will receive a three month ‘gift’ of a Netflix subscription. And once these three months are over, the users will be able to pay for their Netflix subscription seamlessly, using their Airtel postpaid or home broadband bill.
Existing postpaid subscribers are also eligible for this offer from Airtel and Netflix. Subscribers who are not eligible for this ‘gift’ will also be able to sign up on Netflix through Airtel’s apps and pay for their subscription using their Airtel bill. As for the customers who are eligible for the three month ‘gift’ they will have to use the Airtel TV app and the My Airtel app to sign up for it.
Airtel will enable those customers who are not on eligible plans to upgrade their plans to become eligible for this offer. Airtel will announce the plans which are eligible for this offer in the coming weeks. Besides this Airtel will also be bringing Netflix content on the Airtel TV app through a dedicated row.
Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, “Partnerships are at the core of Airtel’s DNA and we are delighted to expand our strategic relationship with Netflix. Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings.”
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Bill Holmes, Global Head of Business Development for Netflix said, “We are delighted to expand our partnership with Airtel and combine the latest technologies and the best of entertainment. Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/home broadband bill.”