Airtel has launched a music streaming application called Wynk Music. It is currently only available for Android and iOS, and offers a library of 1.7 million regional and International songs across 8 languages (English, Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada and Bengali).
Wynk Music is a free app that streams songs online and tunes into internet radio. The app then offers in-app purchase of the upgraded Wynk Plus for Rs 99 a month on Android or Rs 60 a month on iOS. The purchased Wynk Plus allows unlimited in-app song downloads and the ability to play music offline in addition to the above free features. Interestingly, competitors like Gaana and Saavn have higher monthly subscriptions than Wynk. The upgraded Gaana Plus is priced at Rs 110 a month (iOS and Android) and the upgraded Saavn Pro is available for Rs 220 a month (only iOS) making Wynk Plus subscription a cheaper option especially for iOS users.
The app is easy to use and has a simple interface. Categories like New Releases, Most Popular and even Moods are integrated. The app lets you purchase individual songs as well and the approximate cost of each song is Rs 5. Just like Gaana and Saavn, Wynk Music is also ad-free. A Hindi interface option is also available and does not charge for browsing. Streaming and downloads are accessible both via mobile Internet and Wi-Fi connectivity.
Wynk Music app is available on all devices irrespective of the network operator. However Airtel is offering its network users to upgrade to Wynk Plus at a slashed price of Rs 29 on Android phones. Wynk Freedom subscription at Rs 129 is available only to Airtel customers in 3G circles using Android phones which allows them to get all-inclusive unlimited streaming and download of music without incurring additional data charges. Wynk Plus and Wynk Freedom services are free for the first month of subscription as an introductory offer.