As mobile data has become affordable to everyone, content consumption has seen a good rise. This includes watching videos and movies, listening to music online, and more. And to delight their customers, telecom operators are partnering with OTT players to offer exclusive benefits. Airtel has introduced #AirtelThanks, a digital program that offers subscribers with an access to premium content, online shopping vouchers and offers on smartphones.
“With smartphone becoming the preferred screen in today’s digital world, access to exclusive bundled content is a big differentiator for the #AirtelThanks program. Customers can look forward to discovering all the premium content they need right here on Airtel TV and Wynk Music and that too at no extra cost,” Sameer Batra, CEO – Content & Apps, Bharti Airtel.
Only customers who generate ARPU (average revenue per user) of Rs 100 and above, will qualify for these exclusive benefits. And as the monthly commitment increases, users will get even more benefits. The offers that are available will be updated regularly under the newly created section called “#AirtelThanks” in Airtel TV and MyAirtel apps.
To begin with, postpaid customers with a monthly plan of Rs 199 and above will get complimentary access to premium content on the ZEE5 app, which includes movies and original series. It can be accesses by Airtel TV app.
Secondly, customers with Rs 499 plan and above will get complimentary three months subscription to Netflix worth Rs 1,500 at no extra cost. If you are an existing Netflix subscriber, you will receive a credit of Rs 1,500 in your Netflix account. Eligible customers can avail these benefits from Airtel TV and MyAirtel apps.
Lastly, there is something for prepaid users too. On buying Flipkart exclusive smartphones during the ongoing Big Billion Days Sale, customers will get benefits up to Rs 4,500, and 100GB 3G / 4G data. To become eligible for the offer, customers have recharge with either of the following unlimited packs – Rs 199, Rs 249 or Rs 448.