Bharti Airtel just announced that its popular video streaming app Airtel TV has surpassed 50 million downloads on the Google Play app store. The video streaming service carries more than 300 live TV channels and 6,000 movies. As a part of the celebration, Airtel is expanding its free subscription for postpaid and prepaid customers till December 2018.
A report from Telecom quoted Sameer Batra, CEO – Content and Apps at Bharti Airtel saying, “We are thrilled at achieving this milestone and being able to scale up the app so rapidly. This is a strong endorsement from our users and a result of our unrelenting focus on delivering a world-class in-app experience.”
Airtel revamped its video streaming app back in December, in order to compete better with the likes of Jio TV. To do so, the company tied-up with a number of content providers like Eros Now, SonyLIV, HOOQ, Hotstar, Amazon and AltBalaji. Thanks to that, the service now carries a range of content across genres. It gives access to both Hollywood and Bollywood blockbusters. There is also plenty of regional content available across 15 Indian languages. Airtel had initially planned on providing the service for free till June, but now it has extended that offer till December.
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In other news, Airtel is also planning on bringing all it’s services under one unified bill, calling the service Airtel Home. Under this, customers who have subscribed to Airtel’s home broadband, post-paid mobile and DTH plans will only get one bill. The service has only launched in Hyderabad at the moment, but is expected to roll out in other parts of the country soon.