comscore Alibaba's Singles' Day sales hits new high, crosses $30 billion
News

Alibaba's Singles' Day sales hits new high, crosses $30 billion

Last year, Alibaba had managed to rake in around 25.3 billion dollars in the 24-hour period.

  • Published: November 12, 2018 8:42 AM IST
alibaba-single-day-festival-sale

China’s e-commerce giant Alibaba broke last year’s ‘Singles’ Day’ record by logging USD 24.3 billion in sales by mid-day during the annual online shopping fiesta on Sunday. By the end of the 24 hours period, the e-commerce giant had racked in a record $30.8 billion. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42

The Alibaba Group’s various shopping platforms broke the 10 billion-yuan (USD 1.44 billion) sales threshold within the first two minutes and five seconds, after the e-commerce giant kicked off the 10th year of its iconic Double 11 shopping gala (also called 11.11 sale). Also Read - This photo shot with iPhone X by an Indian wins iPhone Photography Awards

The Alibaba Group surpassed last year’s Singles’ Day record with more than eight hours to go before the end of the 24-hour shopping festival, cementing its position as the world’s biggest retail event and assuaging concerns that Chinese consumer sentiment is softening, Hong Kong-based South China Morning Post, which is owned by Alibaba, reported. Also Read - Xiaomi might have a new Snapdragon 888 phone up its sleeve, to be Mi 11T

Last year, the Alibaba Group reported USD 25.3 billion of orders. Other brands and e-commerce retailers like JD.com, Mogujie and VipShop too reported heavy sales.

November 11 is being celebrated since 2009 as an online antidote to the sentimentality surrounding Valentine’s Day. It was named “Singles’ Day” because its date, 11/11 (November 11), consists of four “ones,” representing four singles.

November 11 has become a default date for people to snap up things and binge on entertainment shows. Alibaba is also using the occasion to test the limits of its cloud computing, delivery, and payment capabilities, as well as try out new business endeavours that are uprooting traditional retailers.

Sales were helped by the participation of Alibaba’s Southeast Asia unit Lazada, as well as subsidiaries Ele.me, Koubei, supermarket chain Hema and other business units.

The total gross merchandise volume (GMV) for this year’s Singles’ Day or the value of total transactions on the platform is keenly watched as a barometer of consumer spending and retail health in the world’s second-biggest economy amid the trade war with US.

The US has slapped additional tariffs on USD 250 billion worth of goods demanding China to reduce USD 375 billion trade deficit.

Within half an hour of Singles’ Day, 30 brands, including Nike, Uniqlo, Adidas, Procter & Gamble, Xiaomi and Apple had crossed 100 million yuan in sales. In just one second, 3,700 Singles’ Day special edition MAC lipsticks were sold out.

Health supplements topped the list of most popular imported items purchased by consumers in China as of 12 pm, followed by milk powder, facial masks and milk powder, according to Alibaba. Skincare products were also among the most-bought items from abroad, the data showed.

Residents of Shanghai were the biggest spenders, followed by those in Beijing, Hangzhou and Guangzhou.

Alibaba hosted a star-studded gala on Saturday night in Shanghai, featuring superstar singer Mariah Carey and Cirque du Soleil to pump sales.

Pre-sales prior to the event were brisk, with 33 brands on Tmall reporting 100 million-yuan worth of pre-orders, the company said. Down payments for consumer electronics on Tmall have jumped nearly six-fold year-on-year, with popular brands including Apple, Huawei, Siemens and Dyson, state run China Daily reported.

This is published unedited from the PTI feed.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: November 12, 2018 8:42 AM IST



new arrivals in india

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers