comscore Amazon building an app which turns hosts into DJs: Report
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Amazon building an app which turns hosts into DJs: Report

According to The Verge, this project's goal is to democratise and reinvent the radio. The app will be focused on the US initially. Listeners will be able to tune in through the app as well as through Audible, Amazon Music, Twitch and Alexa-equipped devices

  • Published: October 27, 2021 5:43 PM IST
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Amazon is reportedly  building a new app, codenamed “Project Mic”. The app is made in such a way that it gives ability to make a live radio show along with music. Also Read - Amazon quiz answers for today, September 22: Win Rs 10,000 Amazon Pay balance

According to The Verge, this project’s goal is to democratise and reinvent the radio. The app will be focused on the US initially. Also Read - Amazon Republic Day Sale: Shinco Smart TVs with Alexa integration launched

Listeners will be able to tune in through the app as well as through Audible, Amazon Music, Twitch and Alexa-equipped devices. Also Read - Amazon Fab Phone Fest: Apple iPhone 11, OnePlus Nord 5G and more mobile deals

With the Alexa devices, listeners will be able to interact with shows using just their voice. The app experience will also be optimised for the car, playing into Amazon’s idea of trying to reinvent radio.

A mockup app image viewed by The Verge depicts a screen listing shows that are currently live; trending topics like #NBA or #hot100; and featured creators. Users will also be able to search for content by topic, name or music.

Anyone will be able to pull from Amazon’s music catalogue to arrange their programme.

For launch, the company is planning to recruit celebrity talent along with smaller tastemakers to help launch the app and populate it with content. Although, the app is highly music-focused, programming will centre on three other areas: pop culture, comedy and sports.

With this app, Amazon joins the likes of Apple, Spotify and even Sonos, which are looking to programme radio-adjacent content.

All these companies work with music curators to host shows and try to replicate the radio experience digitally.

(Inputs from IANS)

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  • Published Date: October 27, 2021 5:43 PM IST



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