Amazon’s just-concluded Great Indian Festival has been a sweet deal for the e-retailer besides being a prime attraction for its customers. And we aren’t saying ‘prime’ loosely. Amazon Prime subscriptions (Rs 499/year) grew 4X in the four-day period, the company announced. Early access to Prime customers led to a 50X jump in the sale of large appliances like washing machines, fridges, ACs, television sets, and so on. Samsung, Apple, Bosch and BPL were the top brands in this category.
Smartphones closely followed large appliances in fast-growing categories. “We are humbled that the latest version of the Great Indian sale was our biggest shopping event ever, with remarkable growth across categories led by Smartphones and Large Appliances growing multiple times vs last year. We are especially excited about growing e-commerce in India with more than 85% of new customers from small towns,” Manish Tiwary, Vice President – Category Management, Amazon India, said in a statement. ALSO READ: Big Billion Days: Flipkart tops free apps chart on App Store, Amazon ranks third
Lucrative deals and card offers on flagship handsets including the OnePlus 5, the Moto G5s Plus, the Honor 8 Pro, the Samsung Galaxy Note 8, and more resulted in a 2.5X growth in smartphones sales over last year’s Amazon Great Indian Festival. High-ticket purchases were aided by the “no-cost EMI” offer on credit cards that recorded a 48X increase in adoption. And generally, the number of shoppers on EMI rose 34X. “On Day 1, the Buy Now Pay Next Year (EMI Holiday), accounted for 44 percent of overall EMIs availed,” an Amazon India spokesperson said. Samsung, Redmi and OnePlus were the top three-selling smartphone brands. ALSO READ: Amazon Great Indian Festival: Samsung Galaxy Note 8 cashbacks, no cost EMI on Apple iPhones and more
In other electronics, Amazon’s own devices the Fire TV Stick and Kindle e-Readers saw a 20X growth compared to normal days. “The first two days were the largest ever sales days for Kindle e-Readers,” Amazon India revealed. Other high-growth categories included kitchen appliances (led by Bajaj, Philips, Murphy Richards, Kent, Prestige and Eureka Forbes), cookware products (in Cello, Prestige, Milton and Pigeon), and furniture (mainly sales of sofa beds and recliners). “Home category clocked highest ever single day sale, growing 5X led by a 9X growth in the sale of bedsheets and wall stickers,” Amazon India stated.