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Amazon.in launches AmazonBasics to expand its consumer electronics store

Amazon.in has announced that it is launching AmazonBasics in a bid to expand its Consumer Electronics store. AmazonBasics offers a range of high quality digital and home accessories for the custom

Updated:Thu, September 10, 2015 7:20pm

By ANI

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Amazon.in has announced that it is launching AmazonBasics in a bid to expand its Consumer Electronics store. AmazonBasics offers a range of high quality digital and home accessories for the customers who want exceptional value and quality.

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AmazonBasics which was launched in the USA in 2009 has products that are available across most of Amazon's global marketplaces. The AmazonBasics line in India currently includes products like Apple-certified lightning cables, data cables for Android devices, audio video cables and adapters. The product line will be rapidly expanded to reflect the global selection.

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The customers, according to a company statement, will be able to enjoy greater selection of high-quality products at value pricing with the launch of AmazonBasics. The customers can read customer reviews and see what other customers have purchased after viewing these products. AmazonBasics products come with a one-year warranty and are eligible for expedited deliveries.

Samir Kumar, VP Category Management, Amazon India said that the AmazonBasics brand was created with the vision of providing the best combination of selection and price to their customers. Kumar also said that the range has been designed to add value to their customers by offering high quality products at lower prices. With 1-year warranty, appealing designs and reliable quality,AmazonBasics is targeting to offer an enhanced customer experience through a wide range of products.

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They are excited to make their global product portfolio available to customers in India. The service will expand to include many other product categories in coming months.

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