Amazon India is in another soup. The e-commerce platform is being widely criticized for listing a certain product on the platform, which has been deemed of an objectionable nature. After an Amazon customer flagged the listed product, many have criticized the platform for selling such a product. After receiving so much flak for it, Amazon India was eventually forced to take down the product from its listing. Also Read - Best 5G phone under Rs 20,000 on Amazon, Flipkart today: Realme 8s, iQOO Z3, Samsung Galaxy M32, moreAlso Read - Redmi Note 10S discounted, 64GB model under Rs 12,000 during Amazon Great Indian Festival sale
The product in issue was an ashtray, which had a woman carved on top of it, sitting with her legs wide open. Many have called it the vaginal ashtray and many have criticized the product as objectifying women in an obscene manner. On the other hand, Amazon India s sketched the product as as “a tabletop ashtray for decoration.” The product tag mentioned are ‘gold’ and ‘women’. The listing describes the ashtray as a product for home decor, bar decor and also as fantasy gifts for men or smokers. Before the ashtray was taken down, it was selling for Rs 4,249. Also Read - Jeff Bezos, Elon Musk to enter India's broadband market with satellite internet services
The product listing was flooded with comments from many angry customers, urging Amazon India to take it down. “What the hell is wrong with Amazon. This is not cool at all and this product is shaming. Warning: Please remove this product immediately as this is trending on social media for all the wrong reason otherwise be ready to face the rage, ” an Amazon customer wrote.
“Isn’t this gold woman ashtray disgusting and insulting to women folk worldwide? How can Amazon go down to this level? It should be removed from Amazon immediately,” another one wrote.
“This is highly condemnable and irresponsible of Amazon to keep such a product on their website. It must be removed immediately,” a visitor said.
BGR India reached out to Amazon India, to find out how they filter their products to check for obscenity and illegal listings. The company representative explained that the e-commerce platform has over a lakh of sellers, who collectively put up thousands of postings each day. So, while it is difficult to monitor each and every listing that goes up, every seller is provided with a list of guidelines, which mandates them from not listing a product which is legally prohibited. Now the product in issue is an ashtray, and is not exactly an illegal product, however, Amazon India noted that it was flagged and criticized by many, and so it pulled down the listing after looking into the matter.
Amazon operates an online marketplace in India. Sellers selling their products through the amazon.in marketplace are solely responsible for all necessary product compliance and are required to sell products which are legally allowed to be sold in India. Whenever concerns about the listed products get raised, we review the case with the sellers. In this case, the said products are no longer available for sale, an Amazon India spokesperson told BGR India.
This isn t the first time, Amazon India has fallen under the radar for selling products on its platform that were objected upon. Recently, one of Amazon s listing created a much widespread fury, after the company was found selling a doormat with India s flag on it. Amazon received a hoard of angry tweets from Indians, including External Affairs Minister Sushma Swaraj, who forced the e-commerce platform to tender an unconditional apology and withdraw all products insulting the Tricolor, otherwise no Amazon official will get an Indian visa.