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Amazon India announces Great Indian Festival Sale, showcases new Echo devices

The new Echo devices look different from the last generation ones.

  • Published: September 27, 2018 7:52 PM IST
Manish Tiwary, VP Amazon India

Image Credit: Amazon


Amazon India has announced its annual signature Great India Festival sale that it holds in October. This year the Great India Festival sale will be held by Amazon from October 10 to October 15. The Great India Festival sale will start on October 8 for Amazon Prime members. The sale will feature offers on smartphones, large appliances and TVs, home and kitchen products, fashion, consumables such as grocery & beauty, consumer electronics and more.

Amazon India announced the Great Indian Festival at its first ever Amazon Festive Home in New Delhi, which was entirely furnished with products bought on the e-commerce platform. Amazon India showcased over 1,600 products from over 100 Indian and international brands, as well as small and medium businesses at the Amazon Festive Home. This merchandise that were on display in the house was meant to give an idea about the variety of what the buyers can expect to see at Amazon India during the Great Indian Festival.

Amazon India will be offering No Cost EMI options at the Great Indian Festival, not just for those with Credit Cards but this time on Debit Cards as well. As for those that want to avail the No Cost EMI option, but don’t have Credit or Debit cards, can avail those using the Amazon Pay option. Customers will be eligible to get a cashback of Rs 300 when topping up their Amazon pay balance.

“As our customers prepare for the festive season, the Amazon Festive Home is an introduction to the kind of selection we have in store for them from India’s biggest brands. Not only are all the products in the Festive Home from Amazon.in but also supported by us and our partners with innovative financing options, installation and after sales service.

Image Credit: Amazon

Image Credit: Amazon

“We have worked together with our ecosystem of sellers, partners and brands to ensure that customers experience a bigger and better festive shopping experience,” said Manish Tiwary, Vice President – Category Management, Amazon India.

Besides announcing the Great India Festival sale Amazon has also announced that it is launching three new variants of the Amazon Echo smart speakers – Echo Dot, Echo Plus and Echo Sub – all of which are powered by Alexa. All the new Echo devices can be pre-ordered on the Amazon India website from today and the Echo Dot and Echo Plus will start shipping next month while the Echo Sub will be arriving later this year. The new Echo Dot is priced at Rs 4,999, Echo Plus for Rs 14,999 and Echo Sub for 12,999.

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In addition, Amazon Devices also showcased Alexa controlled IR remote to control your TV with voice. A host of third-party, Alexa-enabled devices including Harman Kardon Allure, Jabra Elite 65T, Motorola Verve and Eufy Genie among others were also showcased in the Home.

  • Published Date: September 27, 2018 7:52 PM IST