Amazon India is expanding its Easy Ship delivery service to add product returns facility in ten more Indian cities across seven product categories, Economic Times reports. The service, which helped the company shorten the delivery time of packages, would now also allow users to return products. Also Read - Amazon Prime Day sale deals revealed: Discount on OnePlus Nord CE, Mi 11X, Samsung Galaxy M42
Announced in April earlier this year, Easy Ship lets sellers pack the shipment and confirm to the company that they are ready to ship. The ecommerce company then collects the shipment and makes sure that the product is delivered to customers. The service, however, didn’t support product returns at the time of launch. Also Read - Ban Shein products sale on Amazon India: Delhi HC sends notice to centre
“While customers would benefit as they no longer have to figure out how to return a package and which carrier to choose, sellers too will benefit from a better customer experience and do not have to worry about arranging returns,” Amit Deshpande, general manager at Amazon Seller Services said. Also Read - Amazon Prime Day sale: Top 5 deals on budget phones from Redmi, Samsung, more
The move also signifies company’s growing focus towards making the ‘Fulfillment by Amazon’ model viable across all regions. Under the model, the company ensures both delivery and returns. Amazon India will be testing the returns facility starting with Goa, Gurgaon, Faridabad, Mumbai, Navi Mumbai, Chennai, Coimbatore, Salem, Vellore and Madurai. The categories include books, precious jewelry, luggage and bags, music, sports and fitness, movies and DVD, and video games.
Much like cash on demand option, which according to a report accounts for 50 percent of all sales through online channels, product returns could also turn out to be a major driver for people to shift their buying habits to online. “Our seller base is rapidly expanding. Our desire is to give the sellers full flexibility of either using Easy Ship or Fulfilment by Amazon in every city,” he said.