Last month, Lenovo and Toshiba warned consumers not to buy their products from online retailers like Flipkart, Amazon.in and Snapdeal among others, since they were not authorized resellers and products bought from them might not come with official warranty. Amazon India has now responded to allay the fears with what it calls the “100% Purchase Protection.”
The e-retailer guarantees that all the products listed on its site are genuine, since the sellers have to sign an agreement before listing any product. Amazon is also offering an “A-to-Z Guarantee” wherein a buyer can claim a refund if he/she is not happy with the product. If there is a case of the product not being delivered, defective or damaged product delivered or if the seller has not refunded your money, a buyer will be able to file a claim whereby Amazon will intervene.
Last month Flipkart too had responded to these warnings when it issued a statement to BGR India. It said, “We can assure our customers buying Lenovo products on Flipkart.com that they are genuine. Customers will continue to enjoy the warranty and services extended to all original Lenovo products as always.”
Though the companies did not reveal the reason behind the warnings, BGR India was told that the move was on the behest of brick and mortar retailers, who had been crying foul over the pricing strategies followed by most online retailers. Many alleged that these online retail chains often sell products below the ‘dealer price’ or in other words at loss in order to gain customers.